For the last several years, I've been building a tour business, and have invested in travel, trade shows, research trips, equipment, etc.
I need to get the investment debt paid off - and it's substantial. It's now almost $50K.
My website (which I don't want to publicize here for competitive reasons) is ranking poorly. How poorly? I searched on one of the tours I offer and didn't come up in paid or organic results in the first TWENTY pages. Out of pure disgust, I just paused all of my Google ads.
My social media strategy is fractured. I'm trying to be somewhat active on Twitter, Facebook, LinkedIn and G+, but have no real strategy or tactical plan. (Throwing random stuff against the wall to see what sticks is NOT a plan. It's desperation.)
When I start to dig in to those networks to try to understand them better, I'm deluged by buzzwords and jargon that I don't understand, so I end up more confused than when I started.
For example, I tried a promoted Facebook post, publicizing a contest with a $100 prize. The goal was to grow the e-mail list, and there was a link provided for subscribing.
Results? $100 ad spend, 50,000 paid reach. TWO new subscribers - a massively complete failure by any measure.
My primary asset is a 1,300 subscriber, 30 month old newsletter that is published every month and is 100% opt-in.
I've built this list mainly by presenting lectures on my specialty topic for clubs and conventions and by buying a booth space at other conventions. This is old school grunt work, but because I provide very solid content, the newsletter open rates are ~45% with a newsletter click rate of over 14%.
Those, according to my newsletter service are over 2X and 3X the industry average. I do anticipate selling ads in the newsletter at some point, but I think I need at least 3,000 subscribers - and maybe more like 5,000.
That's why I signed up here of WF, but as a non-internet marketer (at least not a successful one), I read these forums and see what appears to be post after post promising astronomical success.
Frankly, like an old-time quack doctor with the ultimate cure-all potion, that just reeks of superheated sales hype that can't be trusted. Maybe I've just hear too much hype in my life and have become over-skeptical.
What I'm desperately seeking is a plan - a step-by-step road map (or maybe a consultant) that can take someone like me who just wants to build an offline business - and help me to kick it into profitability. FAST.
At this point, I have given my business one year to live. If I have not hit a very modest target income by December 31, 2014, I will pull the plug on it, even after 7 years of working 7 days a week to build it.
If you've read this far THANK YOU. And if you have any ideas or advice I will be very grateful to hear it.