Late last year the folks I work with began to talk about a new feature. A feature that I would love to get you guys' feedback on.
MIT put out a study that shows the value of a lead literally plummets after 5 minutes. So, for those folks using e-mail marketing as a means to start the conversation - here's what we're looking at.
We are thinking of creating an app (probably on Salesforce at first) that will trigger an automatic call X minutes after your e-mail has been opened. As long as a phone number has been appended to that contact, then "X" minutes after the reader opens it, you would get a call that will say something like:
"Mary Jane opened your e-mail at 12:52 p.m. Subject line: Introduction. Press 1 to speak with Mary Jane."
I think the ability to see who opens your e-mail is great, for that to trigger an action would be greater.
Now just because I WANT this feature, doesn't mean you do. So my questions are; DOES THIS EXACT FEATURE EXIST??? If so, where? I can't find anything exactly like this yet.
My next question is, is automatically being able to get your e-mail opens on the phone something that you feel will boost your conversion rate?
HAPPY NEW YEAR!