I realized today I had finally "ingrained" into my muscle memory something I've been working hard to ingrain. It's something the likes of Tiger Woods will swear by.
When Tiger tees up at a tournament, the goal is to win, but he's rarely thinks about "winning" until it's time to close.
He stays focused on the process. He knows that if his posture, grip pressure, and release are done 100% to the best of his ability on every single shot - he'll create more chances for him to win vs. his peers.
So, if you stay focused on the process and nailing it with every single contact you make with a prospective client, suffice it to say you'll find yourself more focused, and when sales "fall through" you won't be crushed.
As I work on this webinar, all I am focused on is making it memorable. I want guys up late tonight thinking about the stuff I share. If I accomplish that, I'm sure things will fall where they may.