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How I sell mobile web sites with ease

by Peter Lessard
24 replies
I see tons of posts asking about selling mobile web sites and how you can sell them.
We all have a million ways of prospecting so I am not going to bother getting into that. Instead I am just going to touch on the simple method I use to get them to buy.

Many people try to show the business owner how crappy their site looks on a mobile. I take the route of using numbers. I go after sites that have Google Analytics installed.

The message I present to business owners is something along these lines.

"I noticed you have Google Analytics installed on your web site. Have you checked your Analytics to see if mobile visitors to your site leave immediately after arriving and what percentage of your visitors are on mobiles?

The reason I ask is because many of our new clients this year where losing about 45% of their traffic and potential sales due to mobile browser issues. The cost of repair is negligible and it seems to be a huge problem. Another interesting side effect of our repair is their natural rankings often jumped up after the repair due to a lower bounce rate. You should ask your web guy to check this for you. I would be happy to have a look at no obligation if time permits."

An added benefit of using the numbers approach over something wishy washy like appearances or user experience etc.. is that I prefer to work with people that focus on the numbers. Building them a mobile site is just a foot in the door for seo, ppc, social marketing etc... and all of those are easily sold if the business owner is a numbers guy and you build a relationship with him based on such. Business owners have zero issue cutting you checks for 10k if you make them back that money and more. We are fortunate to live in a time when all of that is easily tracked.

The other reason I go with the numbers is that I don't bother selling anybody anything unless there is profit in in it for them. If they have no traffic or no issue with bounce rate then they would be wasting their money on a nice to have and I refuse to be a business provider that sells things that are nice to have. This is not because I am a nice guy it is because there is no future in being dispensable.
#ease #mobile #sell #sites #web
  • Profile picture of the author mak25
    Originally Posted by plessard View Post

    The reason I ask is because...
    Love that line.
    I got that from John Durham.

    I miss him around here.

    Regardless of his questionable business ethics.

    He helped a lot of people on this forum. Including me.

    Wherever you are John, I hope you're fine.

    Otherwise, I agree with using numbers from the big G.
    I do that too.

    Good post.
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  • Profile picture of the author TonyD
    Hey Plessard, do you manually look at the source code of sites for the GA code or do you use an automated solution to find these sites?
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    • Profile picture of the author Peter Lessard
      Originally Posted by TonyD View Post

      Hey Plessard, do you manually look at the source code of sites for the GA code or do you use an automated solution to find these sites?
      I have virtual assistants doing that for me. I choose the niches and geographies based on many variables that I know will affect my close rate then I have one of my VA's compile a list and send off my message.
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    • Profile picture of the author ewenmack
      Originally Posted by TonyD View Post

      Hey Plessard, do you manually look at the source code of sites for the GA code or do you use an automated solution to find these sites?
      Paid membership to Spyfu let's you see all the website tools it has.

      Best,
      Ewen
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  • Profile picture of the author MarketMaster13
    You can use yellow pages white pages, craigslist and other places where local business advertise their business. Then contact them directly to offer your services.
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    • Profile picture of the author Matt Lee
      Originally Posted by MarketMaster13 View Post

      You can use yellow pages white pages, craigslist and other places where local business advertise their business. Then contact them directly to offer your services.
      Wow nobody as offered such insightful advice...
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  • Profile picture of the author Davmac40
    Hi Plessard,

    what an honest down to earth approach that is. I'd like to use it in Australia and must ask one dumb question: "How can you tell which websites use analytics?"

    Cheers,
    Davmac
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    • Profile picture of the author Peter Lessard
      Originally Posted by Davmac40 View Post

      Hi Plessard,

      what an honest down to earth approach that is. I'd like to use it in Australia and must ask one dumb question: "How can you tell which websites use analytics?"

      Cheers,
      Davmac
      As mentioned by Ewen above spyfu software lets you know this with the paid version but personally I have my virtual assistants simply look at the source code of a main page of a web site. Browsers let you view source code or you can install plugins to them to view source code so once viewing source code just use the find feature to see if analytics code is present.
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  • Profile picture of the author OfflineWars
    Good Post Plessard as well as a very good approach. The other wishy washy approaches offer very little value to business owners to get a mobile web site. There are no tangible ways for the owners to rate the value of spending money or to determine there ROI on a new mobile web site if the results can't be tracked. This is why so many small business owners still don't have a mobile web site or care to get one.

    I would like to hear other sales approaches that can be used on other business owners that do not use GA that can be convincing to a SBO.

    Thank you.
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  • Profile picture of the author Jason Kanigan
    This topic gets discussed a lot in the Mobile section

    http://www.warriorforum.com/mobile-m...-websites.html
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  • Profile picture of the author timpears
    This would be gold if I could build mobile websites. I bought a course from WillR that was supposed to teach me, but I could not find anything in that program that told me how to build a course. I even bought the up sell for a tidy sum, but it was all money down the drain. I have no idea how to build a mobile site, damn it. Then I find this, and I can't use it. Damn.

    EDIT: I am not blaming WillR for this. I was the one who couldn't figure it out.
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    Tim Pears

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    • Profile picture of the author Peter Lessard
      Originally Posted by timpears View Post

      This would be gold if I could build mobile websites. I bought a course from WillR that was supposed to teach me, but I could not find anything in that program that told me how to vuild a course. I even bought the up sell for a tidy sum, but it was all money down the drain. I have no idea how to build a mobile site, damn it. Then I find this, and I can't use it. Damn.
      Sorry I don't have any direct links but there are tons of software on Warrior that let you fast track building mobile sites as well as if you Google search you will see many automated ways that anyone can build a site that is hosted on third party servers.

      You can also easily outsource.
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  • Profile picture of the author ozlizard
    I bought a course from WillR that was supposed to teach me
    It is extremely easy to build a mobile site using Will's system.

    The hard part is selling them.
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  • Profile picture of the author timpears
    For you maybe
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    Tim Pears

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  • Profile picture of the author timpears
    What do I look for to see if Analytics is used? I don't use it. And how do I figure out if they have a mobile site already, without looking for them on a mobile phone? Is there any way?
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    Tim Pears

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    • Profile picture of the author Garble
      Tim
      Take a look at Jumpmobi. It allows you to build mobile site using a point and click system. Some really nice options and support. I've used Will's system as well. While I did not have a problem with it, it would take me too long to build a site. jumpmobi is fast and easy, but it only works on wordpress.
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  • Profile picture of the author globalpro
    I use JumpMobi as well. If you can use wordpress, then you will have no problem with it and Jay's support is top notch.

    Tim, PM me if you have any questions.
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    • Profile picture of the author Peter Lessard
      Originally Posted by globalpro View Post

      I use JumpMobi as well. If you can use wordpress, then you will have no problem with it and Jay's support is top notch.

      Tim, PM me if you have any questions.
      Yep good advice if you are starting out. I personally prefer to build and host myself but if it works it works!
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  • Profile picture of the author massiveray
    All ya'll need to get a grip, you're selling mobile sites, learn to build them or hire someone who can, check out jQuery Mobile, couldn't be easier and you're learning a very valuable skill.

    Not badmouthing any of the things people have mentioned on here as I haven't tried them, but generally the best sites will be the completely unique ones that aren't built from some shitty template from a WSO.
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  • Profile picture of the author internetmonkey
    What is your preferred way of contacting these prospects your va gathers for you, email or cold calling?
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  • Profile picture of the author Peter Lessard
    I NEVER cold call. I did not bother adding method because everybody really has their own that works for them. I am a big fan of niche targeting and selling while I sleep.

    Since I never work for a clients competitor I have close relationships with my clients and I have them agree before signing that I can share their results and that they will be willing to take a call to confirm those results. So if I have a client that I helped in one city in a specific niche I get my VA to document some leads in other cities check and document some things about their situation then my message to them is targeted on how I helped a company just like theres in city x and wonder if it might work for them in city y etc.. Often I send them to a youtube video where I chat with them in person with a clear way for them to proceed and very clear qualifiers. This way I don't waste my time or theirs. I could get more clients by not filtering so much but I don't want more clients now. I used to handle hundreds and now I can make more money with 20 than I used to with 250. Its all about targeting and then taking over everything for them.
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  • Profile picture of the author timpears
    Come to find out, I didn't get a whole chunk of WillR's WSO when I downloaded it. There was another whole lot of video on another page that i didn't know about. Maybe I can figure this out and make some money.
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    Tim Pears

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  • Profile picture of the author watsonovedades
    a mobile website its the same thing as a mobile app?
    whats the differece?
    and wich one its better to sell?
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  • Profile picture of the author slc4us
    you have to elsearch classified sites or use olx to sell your site.
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