I know I harp alot about making sure that you do
money-making activities on a daily basis.
And it's the right thing to harp on.
But, did you know that you could call 500 business owners,
email 2,000 more and send 50 salesletters every day
and still struggle to get a couple of clients?
By not having the complete pieces in place to persuade
a business owner to give you a shot.
See, you need the complete formula in order to finally
break through the barrier holding you back.
And here's the complete formula:
1. Targeted list of hungry prospects who are willing,
ready and able to pay you for a service.
2. Irresistible offers that persuade your targeted
prospects to take the action you want.
3. Daily actions that get your irresistible offer in front
of your target market.
Note: Of course it goes without saying that you also
have to be able to successfully provide the service
or knowledge that you're selling.
The other day, I covered targeted lists, so today, I'll
cover irresistible offers.
As you already know, a irresistible offer is a offer that
is so attractive and enticing to your target market that
they have to take you up on it.
A irresistible offer is comprised of:
1. A service (or knowledge) that business owners are
willing, ready and able to pay you to share with them
or do for them.
2. You actually getting leads, clients or customers for
your offline clients. (Some people say just be a glorified
website designer or contractor, but those are a dime a dozen.)
3. A money back or a "keep working at no additional cost
until I get you the the promised result" guarantee.
Yes, there other things you can and should include in your
irresistible offer, but at this point, I'm just talking about the
big picture concept, not the nitty-gritty details.
Now, with that in mind, which one of these do you think
would be a more irresistible offer to a restaurant owner:
"I build websites, seo, facebook fanpage management
and anything else related to marketing you need."
"I guarantee to get you 20, 30, (or insert your own
number here) more diners to come in your restaurant
in the next 14 days or I work for free!"
And that's just off the top of my head.
See, if that example of a irresistible offer scares the
bajeebus out of you, then you need to do some soul
You need to realize that the name of this game isn't to
be just as bland or just as safe and boring (and broke)
as the consultant down the street.
If you want to change your consulting business and
finally make business owners perk up and take notice
of you, then you have to do something worth noticing.
Something that makes them want to hire you because
you can offer them something other consultants can't
or won't do because they too scared or simply can't deliver.
The way to do that is to have a compelling and persuasive
offer that practically forces a prospect to at least call you
and check it out.
Or you can keep offering to do the same old boring things that
every Tom, Dick and Harry website designer, seo or marketing
guy can do or you can be freaking awesome at what you do.
I know which one I choose.
P.S. Honestly, if you're not willing to put yourself out there and
put your money where your mouth is by guaranteeing that you
can do what you say you can do, then you need to start
polishing up your skills and knowledge so that you can.
P.P.S. Even if you don't have clients right now, you can still
setup small websites and drive leads to a local business that
you want to see succeed. Heck, after you've given them some
business, call them up and see if they want to pay you to keep
doing what you were doing.