
Why Irrisistable Offers Don't Work
hands behind his head and feet crossed on his table.
And he's having a bad day.
He comes across a message saying
something like...
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"More Customers...Guaranteed!"
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He is either going to say to himself...
B.S.
or
Oh fantastic, just what I need.
Now seriously, which one of those two things will he be saying to himself?
We don't have to have a degree in human sciences to figure this out.
He's going to be thinking, "B.S. who do these clowns think I am...
some wet behind the ears kid new to business, geez give me a break!
You are not dealing with a serial refunder of business opportunity programs.
A whiff of bloated claims and you are toast.
A whiff of commercial intent and you are gone.
So how do you get through to this hard-ass person?
Well you offer some information that can help
him in his business. Something that he thinks
doesn't have any catches and waste his time and money.
What's working right at this moment is what we call case studies.
What a business like his did to get x. And this is in industries where
they have been bombarded by companies that offer the same core service.
The owners are responding back within minutes in many cases.
And they take your call. And they buy on the call.
Just round up case studies of how a business improved
something which was clearly measured. Make it a point to
know case studies off the top of your head. Go round them up.
They are truly the ticket to the promised land.
Not irrisistable offers.
Best,
Ewen
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In a moment of decision the best thing you can do is the right thing. The worst thing you can do is nothing. ~ Theodore Roosevelt
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