Any <$100 Reputation Management service to offer?

by qu4rk
25 replies
I've been scratching my head trying to think of some Foot-in-the-door Reputation Management service? I'm thinking of something that is less than $100 monthly.

Any ideas would be appreciated.

Thanks in advance
#&lt$100 #<$100 #management #offer #reputation #service
  • Profile picture of the author TheCG
    We do a review service where we provide a review portal and a supply of cards each month to give customers to encourage them to give a review. We do this for $99 a month.
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    • Profile picture of the author qu4rk
      Originally Posted by TheCG View Post

      We do a review service where we provide a review portal and a supply of cards each month to give customers to encourage them to give a review. We do this for $99 a month.
      I like this idea. Are you in a metro area? Also, how has your market responded to this price?

      Thanks
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      • Profile picture of the author TheCG
        Originally Posted by qu4rk View Post

        I like this idea. Are you in a metro area? Also, how has your market responded to this price?

        Thanks
        I am about an hour outside of a city with a 200k population.

        I am continually amazed at how so many businesses with truly crappy online reputations don't feel the need to at least do something to improve it.

        This was something I started doing a few months ago as sort of a last resort thing for me when targeting businesses needing reputation help and they balk at the prices on real reputation repair and protection.

        So far I have a handful doing it. At least it lets me get them as a client with the hopes of helping them with other things in the future.
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        • Profile picture of the author qu4rk
          TheCG, this is great information. I may try that out. I'm testing a sales funnel out & need an item that is a one-time $20 purchase.

          Any ideas of what I could offer?
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          • Profile picture of the author TheCG
            Originally Posted by qu4rk View Post

            TheCG, this is great information. I may try that out. I'm testing a sales funnel out & need an item that is a one-time $20 purchase.

            Any ideas of what I could offer?
            For 20 bucks?

            Maybe a detailed report for them showing their reviews from across the web as well as some sort of plan to begin correcting it.
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    • Profile picture of the author AZJ0SH
      Originally Posted by TheCG View Post

      We do a review service where we provide a review portal and a supply of cards each month to give customers to encourage them to give a review. We do this for $99 a month.
      I knew someone else who did this as well, are you using a local printer or getting them from somewhere ilke VistaPrint?

      Does the portal only show reviews on the portal itself or does it post to yelp, google, etc from the portal? Are you using the portal template from the bb.com thread?
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      • Profile picture of the author TheCG
        Originally Posted by AZJ0SH View Post

        I knew someone else who did this as well, are you using a local printer or getting them from somewhere ilke VistaPrint?

        Does the portal only show reviews on the portal itself or does it post to yelp, google, etc from the portal? Are you using the portal template from the bb.com thread?
        I order the cards from a online printer. Tried local but this has worked out cheaper for me.

        The portal either takes them to a page we control if the review is bad or to Yelp or Google if it is good.

        Can't remember where I got it...some WSO I got some time ago. I don't really like the looks of it but if works for what I am doing and as I said, it is just a low cost solution for reputation cheapskates. haha
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        • Profile picture of the author AZJ0SH
          Originally Posted by TheCG View Post

          I order the cards from a online printer. Tried local but this has worked out cheaper for me.

          The portal either takes them to a page we control if the review is bad or to Yelp or Google if it is good.

          Can't remember where I got it...some WSO I got some time ago. I don't really like the looks of it but if works for what I am doing and as I said, it is just a low cost solution for reputation cheapskates. haha
          I remember reading this exact WSO and I think I have the files still. So if their review is positive, will it auto-post to Yelp?
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          • Profile picture of the author TheCG
            Originally Posted by AZJ0SH View Post

            I remember reading this exact WSO and I think I have the files still. So if their review is positive, will it auto-post to Yelp?
            If the review they are going to leave is good, yes, it goes to Yelp or Google...wherever you direct it to go. If not they will be given a place to leave it on the portal which is then sent to the business owner.
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            • Profile picture of the author AZJ0SH
              Originally Posted by TheCG View Post

              If the review they are going to leave is good, yes, it goes to Yelp or Google...wherever you direct it to go. If not they will be given a place to leave it on the portal which is then sent to the business owner.
              Thanks, I might revisit this WSO again.
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    • Profile picture of the author multiplecloud
      Originally Posted by TheCG View Post

      We do a review service where we provide a review portal and a supply of cards each month to give customers to encourage them to give a review. We do this for $99 a month.
      What is your website?
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      • Profile picture of the author TheCG
        Originally Posted by multiplecloud View Post

        What is your website?
        Not sure what website you mean but if it is the client's website, I have a generic site I add each of them to by business name as a subdomain on my site. This keeps it simple and in my control. Makes it look like I am earning my $99 bucks a month.

        Don't think I want to give up my client's names just yet. haha

        Nice try, though.
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        • Profile picture of the author AZJ0SH
          Originally Posted by TheCG View Post

          Not sure what website you mean but if it is the client's website, I have a generic site I add each of them to by business name as a subdomain on my site. This keeps it simple and in my control. Makes it look like I am earning my $99 bucks a month.

          Don't think I want to give up my client's names just yet. haha

          Nice try, though.
          Your clients don't mind being on a sub-domain?
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          • Profile picture of the author TheCG
            Originally Posted by AZJ0SH View Post

            Your clients don't mind being on a sub-domain?
            Not their actual business website, Josh...it is just the review portal we send customers to for them to leave a review.

            For example...

            I have the domain WantsToKnow.com (not mine...just an example)

            Every client I sign up gets on their own subdomain such as:

            http://www.JoesPizza.WantsToKnow.com

            The postcards, etc. are printed with this URL for customers to leave their review.

            Get it?

            I only charge them $99 a month for this and supply the postcards each month, etc. Doing it this way, the postcards are my only expense.

            The URL set up this way looks kinda cool, too.
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            • Profile picture of the author AZJ0SH
              Originally Posted by TheCG View Post

              Not their actual business website, Josh...it is just the review portal we send customers to for them to leave a review.

              For example...

              I have the domain WantsToKnow.com (not mine...just an example)

              Every client I sign up gets on their own subdomain such as:

              http://www.JoesPizza.WantsToKnow.com

              The postcards, etc. are printed with this URL for customers to leave their review.

              Get it?

              I only charge them $99 a month for this and supply the postcards each month, etc. Doing it this way, the postcards are my only expense.

              The URL set up this way looks kinda cool, too.
              Any tips on getting clients? Did you use the provided white-label sales pitches and info or come up with your own?
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  • Profile picture of the author Blaise Walker
    You could offer social media monitoring or automated posting on Facebook and Twitter to make sure any social buzz is positive. There are ways to automate it so that you don't have to spend much time and can charge less.

    I have also offered monthly contests or surveys for clients for about $100 per month. Just offer to set them up, monitor them, and help turn those leads into buyers for the business.
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    • Profile picture of the author qu4rk
      Originally Posted by Blaise Walker View Post

      You could offer social media monitoring or automated posting on Facebook and Twitter to make sure any social buzz is positive. There are ways to automate it so that you don't have to spend much time and can charge less.

      I have also offered monthly contests or surveys for clients for about $100 per month. Just offer to set them up, monitor them, and help turn those leads into buyers for the business.
      I'm not sure if I could pull this off at that price. For the the posting, even if it was automated, the content would have to be generated. I wouldn't want to write the posts and I'm not sure if I could purchase the content & still make it very profitable.

      I've never thought of social media monitoring. I guess would you use something like Hootsuite for this?
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  • Profile picture of the author Rus Sells
    Josh, I'd stay away from any service or method that posts reviews on behalf the person who actually gave the review, not only is this against the terms of service of all the reviews site, (Yelp, Superpages, etc.) it's against the law to do so without clear disclosure.

    They don't allow disclosure for posting reviews on these sites either and the rule of thumb is if you aren't the actual customer don't post the review.
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    • Profile picture of the author TheCG
      Originally Posted by Rus Sells View Post

      Josh, I'd stay away from any service or method that posts reviews on behalf the person who actually gave the review, not only is this against the terms of service of all the reviews site, (Yelp, Superpages, etc.) it's against the law to do so without clear disclosure.

      They don't allow disclosure for posting reviews on these sites either and the rule of thumb is if you aren't the actual customer don't post the review.
      Not sure if you are referring to me or not, Russ, but if so, that is not what we are doing.

      The business owner is giving the customer if they are actually face to face (or sending them in the mail) the card asking them to please review their service.

      The customer then goes to the portal URL and gives the information themselves. It is not done by the business owner or myself.
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      • Profile picture of the author internetPro
        CG is the portal from Costa Peppers wso?
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        • Profile picture of the author TheCG
          Originally Posted by internetPro View Post

          CG is the portal from Costa Peppers wso?
          I don't think so. I actually have 2 different ones I am using now. I really don't like either but they work.
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  • Profile picture of the author vndnbrgj
    There is also the WP Feedback Theme that provides an option to leave a good review on a review site, and send bad reviews to the company.
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  • Profile picture of the author bluesteele
    Not sure if this would fit the bill, but this looks like a great product and the guys behind it are rock solid: Get More Online Reviews, Testimonials and Referrals for Your Businesses | GetFiveStars
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  • Profile picture of the author Andrew S
    A good foundation for rep management is done via social, by making sure their brand name is claimed on all of the larger social sites. KnowEm has a neat free tool to search availability on a boat load of sites.

    I have seen angry customers claim them before the business owner does, and a lot of damage can be done this way. It's also a good start to claiming the full first page for their brand name searches.
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  • Profile picture of the author freedom
    How about an automated reputation management and marketing system like the one described at: Automated Reputation Marketing | Reputation Management Services | Marketing Impact Solutions, llc Looks like the ideal solution for the type of foot in the door strategy you are referring to.
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    Jeff Steffens

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