I do a give away. People enter on line. I was sending an email once a week, notifying everyone who had entered during the previous week, to call and claim the give away, saying it would go to only one person.
And some people called and others didn't but in general I'd get a 35% response.
So I thought to bump up the response maybe it would work better to send that email out sooner. Like, same day they enter. So I made it automatic, that they get it within minutes of entering their submission.
The response rate didn't get any better. Got worse, actually.
I mean, you just entered to win it... and you got a notice within minutes saying OK, what you have to do now is call to claim it. Call now, or call tomorrow, but you have 24 hours to call. And they don't call?
Can't wrap my little brain around this one. It went from a steady 35% to nil. Anyone have any hunches to boost response or what's possibly going on?