I have been doing this offline gig for about 3 years now and on average was charging the following:
Write Content (usually 10 pages)
SEO site (inter linking, seo'd pages, seo'd photos)
Taking photos if needed.
Getting logos created
Directory Submissions (general/local/niche)
Claiming and Optimizing 3 big listings (G places, Bing, Yahoo)
Setting up Facebook and Twitter is they wanted it.
Adding links to my network
Getting an infographic created and distribution
Writing and article and submitting to about 15 directories
Social bookmarking pages
Link building to videos
Setting up adwords (if they wanted to try it out)
Setting up and building Web 2.0
Getting guest posts
Other general link building
Up front cost: $1500
Monthly SEO: $300-$350
Every single client has front page rankings top spots, plus videos and other web properties showing up on first page as well.
They are all getting tons of calls, making lots more money and very happy with the results.
I finally realized I am way underpricing my service for the amount of work and the results I am getting my clients. And when I say results I am not just talking about rankings I am talking about them generating a significant increase in sales. I finally realized how much value I am providing to my clients.
So a couple of months ago I decide to try a higher price. $1950 upfront and $450 a month. Client does not bat an eye and asks where to sign.
A couple of weeks ago I submitted a proposal. $3500 upfront and $1500 a month. Client does not bat an eye but says they are getting another proposal, which they were. Just heard back from them and it sounds like I am getting this one too.
I have a follow up meeting to go over a proposal for another client in Tuesday. This one will be similar if not higher than the one above.
Of the three above 2 were referrals. The last one for the meeting on Tuesday found a Craigslist ad that I wrote one night when I has a wild hair up my ***.
With the last 2 clients above I would need to get 10 new clients to get the same monthly income. DOH! What the hell have I been doing?
I guess the point I am trying to make here is that if you are good at what you do and you know you can produce, stop holding yourself back and start charging more. For me it was the best decision I have ever made.