What Resources Do I Need For My New Web Design Business?

8 replies
Hi

I recently set up a new site for my own offline business (handyman services) and despite being pretty basic and doing minimum seo, it's generating lots of leads and business for me.

If you want a quick look at it, message me and I'll send you the link!

I put it together using Wordpress and the Small Biz theme which I found fairly straightforward. So much so that I now feel that I can offer a website building service to my fellow tradespeople.

I do feel that I need to know a little more about seo, video production, selling my new services and probably lots of other stuff too, before I begin.

So my question is...are there any resources, training courses etc that you can recommend for the following...

SEO
Video production
Doing back links ?
Selling my services
General web design guidelines
Anything else you can think of!

Also a list of services that I should be offering would be useful. Reading around this forum, I think it's...

Website
Seo
Social media
Video
Photos
Ongoing maintenance
Copywriting
Back links
Listings on directory sites and review sites
Mobile

Is there anything I've missed.

If there's a course out there that deals with all this, that would be great, otherwise any help you can give would be greatly appreciated!

Many thanks in advance for your help,

Tim
#business #design #resources #web
  • Profile picture of the author TeamBringIt
    Originally Posted by Tim Bazley View Post

    Hi

    I recently set up a new site for my own offline business (handyman services) and despite being pretty basic and doing minimum seo, it's generating lots of leads and business for me.

    If you want a quick look at it, message me and I'll send you the link!

    I put it together using Wordpress and the Small Biz theme which I found fairly straightforward. So much so that I now feel that I can offer a website building service to my fellow tradespeople.

    I do feel that I need to know a little more about seo, video production, selling my new services and probably lots of other stuff too, before I begin.

    So my question is...are there any resources, training courses etc that you can recommend for the following...

    SEO
    Video production
    Doing back links ?
    Selling my services
    General web design guidelines
    Anything else you can think of!

    Also a list of services that I should be offering would be useful. Reading around this forum, I think it's...

    Website
    Seo
    Social media
    Video
    Photos
    Ongoing maintenance
    Copywriting
    Back links
    Listings on directory sites and review sites
    Mobile

    Is there anything I've missed.

    If there's a course out there that deals with all this, that would be great, otherwise any help you can give would be greatly appreciated!

    Many thanks in advance for your help,

    Tim
    Delegate tasks, to others. You will not be great at 5-10 different services. Work on your business and not in it.

    I have a friend, that hires high school seniors and college students and teaches them some wordpress installations and theme modifications and gives them all his web development projects.

    Generate, the leads..make the sale and let others do the implementation....

    In business, I would never outsource/delegate the marketing aspect, the rest I would....

    *Backlinks
    *Video
    *Creating accounts (social media/video)
    *Review sites
    *Mobile

    Of course, some of the aspects, you mention are related, to marketing a business...but the core marketing strategies (sales letters, design of postcards, direct mail aspects) I would do myself, because YOU know your business, better than anyone else....

    Now, if you do not understand, marketing too well, then delegate that as well. Use your strengths and delegate weakness....

    Spend the time, doing the activities..that bring in the most profits.
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    • Profile picture of the author Tim Bazley
      Thanks, TeamBringIt.

      To be honest, delegating all the 'techie' stuff and concentrating on the sales and marketing is my eventual aim.

      However, as I'm just starting out with this, I feel that I should gain the know how to put together at least a basic package. This is because I'd like a good understanding of all the processes. If nothing else, it'll save me getting ripped off by outsource workers.

      The main thing I'd like to learn about is SEO, is there any up to date materials anyone can recommend?
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  • Profile picture of the author MrFume
    I would look up 'sourcewave' on Youtube they provide a lot of cracking SEO education for free-you might find it very American in flavor, but the actual information is superb.
    Signature

    The whole basis of what we do as human beings is based on Communication, nothing would be possible otherwise. I work with communication, publishing on the Web, digital media.
    Digital Media for a Noisy World

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  • Profile picture of the author Jason Kanigan
    Actually none of those things listed are necessary to have a web design business.

    What you really need are:

    * belief in your services

    * prospects

    * a way of beginning a dialogue with those prospects, whether it be through marketing or prospecting.

    This is where people fall down with their businesses. They get all concerned about the technology. Technology is GLUE. You apply it LAST.

    Get your processes down first.

    You are on Step #3 and have skipped #1 and #2.

    Many web designers sell without having their own website. They do just fine. How do you think people made sales prior to the 90s? I made sales without a website when I first got to the US. You'll always run into two kinds of prospects: 1) those who care that you have or don't have this or that, and 2) those who don't care. Identify and use this to your advantage.
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  • Profile picture of the author Peter Lessard
    I absolutely agree with Jason. Do not over complicate this and frankly if you do over complicate this then you become like everyone else selling this stuff.

    You wrote "I recently set up a new site for my own offline business (handyman services) and despite being pretty basic and doing minimum seo, it's generating lots of leads and business for me."

    Seems to me problem solved. My question is could you do that for someone else? If your not sure just try it even if you have no client for the new site. If you are able to repeat the success then your marketing message is this:

    "I'm a handy man in city A just like you. I wanted more business but did not trust all these web developers and seo guys that kept emailing me. I rolled up my sleeves and recently set up a new site for handyman services and despite being pretty basic and doing minimum seo, it's generating lots of leads and business for me. I think I can do the same for you and it won't come at a price that these slick seo companies are trying to charge. If your interested let me know and I will send you a link to my site and share the results I have had so far."

    As far as tools and other things that you need you should seek them out when you have a specific problem that you are unable to solve with your current knowledge. Trying to rank a video but can't then seek the info. Don't understand PPC then get the info. AFTER you know the info choose to do it yourself or outsource.

    The big problem is that if you head down a path of learning everything you will be so busy doing that you will never get sales and frankly the stuff you learn will be changing constantly such as seo and you will just walk away frustrated.
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    Ready to generate the next million in sales? The Next Million Agency
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    • Profile picture of the author Tim Bazley
      Great advice, thanks guys.

      Yes I am over complicating things. I already know how to put one of these sites together and know they get results. I just need to get a couple of clients now and worry about all the other stuff as and when I need to.

      Come to think of it, that's how I started with my handyman biz 9 years ago. I couldn't do half the jobs I do today as I started with only basic tools and knowledge.

      I just got myself out there, got jobs to do and built up my knowledge and tool kit along the way. I now see I've got to do the same with this.
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  • Profile picture of the author amcg
    Originally Posted by Tim Bazley View Post

    Hi

    I recently set up a new site for my own offline business (handyman services) and despite being pretty basic and doing minimum seo, it's generating lots of leads and business for me.

    If you want a quick look at it, message me and I'll send you the link!

    I put it together using Wordpress and the Small Biz theme which I found fairly straightforward. So much so that I now feel that I can offer a website building service to my fellow tradespeople.

    I do feel that I need to know a little more about seo, video production, selling my new services and probably lots of other stuff too, before I begin.

    So my question is...are there any resources, training courses etc that you can recommend for the following...

    SEO
    Video production
    Doing back links ?
    Selling my services
    General web design guidelines
    Anything else you can think of!

    Also a list of services that I should be offering would be useful. Reading around this forum, I think it's...

    Website
    Seo
    Social media
    Video
    Photos
    Ongoing maintenance
    Copywriting
    Back links
    Listings on directory sites and review sites
    Mobile

    Is there anything I've missed.

    If there's a course out there that deals with all this, that would be great, otherwise any help you can give would be greatly appreciated!

    Many thanks in advance for your help,

    Tim
    Hi Tim,

    I would recommend two resources in particular; Moz and Econsultancy. Both have extensive resources on pretty much every area of digital marketing - both online and offline training.

    Much of this now can be done by yourself with your own time and resources. Like so much of the way the Internet, experimentation is probably your best route to success in terms of learning and results.
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  • Profile picture of the author Nauman K
    I would also recommend you that focus more on sales and outsource your work.
    Offline customers are very hard to deal as they don't know much about web world so you will need hours to explain them.
    Much of your time will be consumed in dealing with them.
    However I'll strongly recommend you to learn all the work so that the freelancer don't scam you.
    And you get your work on time and on good price.

    Thanks
    Nauman
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