Now however, while he's happy he's listed, he obviously notices he has very few people visiting his listing pages. Zero visits in most cases, & in some sites, such as EZLocal, his listing is so buried by other competitors in his town, nobody will ever find him via a basic search. What can I do to help him or recommend for him to do on his own (he's a chiropractor, if that helps).
He's a new business, so he can't afford to get into expensive seo just yet, so setting up articles & things of that nature aren't an option. Any suggestions?