I have put together a very effective Post Foot-in-the-Door Survey Questionnaire for Offline Warriors
in an attractive, professional, non-intrusive format you can use immediately after you secured an appointments.
During your informal discussion with business owner you can present it.
The survey is a number of key marketing questions you can ask offline business owners to complete, which is
designed to elicit and bring to the surface the critical IM gaps in a business so you can straightaway see where
you can move into offer IM services/products. Your prospect will feel at ease to fill it out, it will not consume
much of his/her time and will serve as useful starting point to identify your offerings.
It works. Period.
You can print it off the press, as is and run with it straightaway or you can modify the questions if you feel so inclined. But I don't think you will really need to modify it greatly or else you will just frustrate or confuse your prospect because it is formulated to do one thing as above and you will only impede your main goal of selling.
PDF as attached