I really need this to work (4 week plan)

I know from experience that you'll actually get to pitch a lot more people in person. It's easy to put someone off on the phone but when you're right there in front of them they'll often listen. Tell them you're offering some premium for free but they have to decide within 48 hours.

You make a really good point. I've number crunched for months and feel this is the price I should charge right now. What I didn't mention is these will be wordpress websites and quick to set up. I will potentially upsell fully customized websites for £500-800 depending on how complex they want it.

My price right now isn't the cheapest in my area but its also affordable for small businesses and cheaper than others. With the monthly fee I can be pretty sure each website will make me £780 ($1160) - that's averaged from 2 years hosting + setup fee.

In the future as I build up clients I will work on improving my services and increasing my charge. Also as for my financial situation, I'm 23 and just left university which is why I have this debt from credit cards + lending from parents.

Why not dedicate a little time finding out from your potential clients what they want, and how much they are willing to pay. Here's a sort of script:

"Hey John, I just need about 60 seconds of your time if you can spare it, I'm not going to sell you anything, I promise. Would that be ok?"

"Thanks John, John I'm just starting my web design firm here in Birmingham and I'm trying to figure out my marketplace. John if you have a website, could you tell me how much you paid to get it done, and who did it?"

"Thanks John, that's very helpful. Is that the only time you've gotten a website done? If not, how much, and who?"

"Thanks John, that's really great. I don't know if you're happy with your website or not, but you probably know someone with a shop here in Birmingham that you think has a very nice website. What do you think would be a fair price to pay for a great website, one that had a blog attached, connected to your facebook and twitter if you have one, looks good on phone, an iPad and a computer. What would you pay for that?"

"John, thank you so much for your help. It looks like my pricing is right in line with what you've experienced. John, one last question and I can't tell you how much I appreciate you. John, do you happen to know anyone personally who I should call that might be in the marketplace for a website? Maybe your dentist, or your hair salon? Maybe someone who has a website but needs an upgrade?"

"Would you happen to have a number where I can reach them, and would you mind if I told them you said I could call?"

"John I appreciate your time, my name is Marcos. If you need anything with your own websites, or you find anyone who does, please call me at xxx-xxxx. Thanks again for your time, you've been very helpful."

You may get a sale or two from that script, but it's more about getting a feel for what the marketplace will pay. 8 out of 10 companies aren't paying $300 for a website, they are paying more. You can number crunch it all you want, but find out from the marketplace what people are actually paying. I can tell you that it's more than $300 all day long, but until you hear it from others until you prove it to yourself you're not going to get it.

Call other real companies that do websites, ask them how much they charge. Most are in the $1-5k range more or less. You won't find a real web company that charges $300. You can do this work right now even when not in town. Get on the websites of all of the top 20-30 companies in your area and ask for a free quote for your plumbing company.

I'm of the opinion it's a lot easier to sell one $2k website than it is to sell 7 $300 ones. I think it's actually easier to close the $2k one. And the types of customers you get with $300 websites, don't even get me started. Once you've established your value, which I don't think is $300, and should most likely be in the $1+k range then you're ready to get down to business.

You also have to realize this is not the way this business really works, you don't need to cold call to get 7 customers. You probably only need 1 or 2. And then you should hammer them hard to get referrals. Do a bang up job, get the site done in 2-3 days instead of the weeks and months everyone else takes. A quick way to do that is get most of it done, and then schedule an hour late in the day or early in the morning and you sit together and hammer out the last pieces to the website. This avoids those long email exchanges back and forth that take up so much time. And also gives you an excellent opportunity to build value and develop rapport. Then ask them for referrals. Ask them to refer other businesses they know, tell them not to tell their friends how little they paid, as everyone's site is different. And because you're coming in warm not cold you can get paid double for the second site. You can leapfrog from one client to dozens if you concentrate on referrals.

Appreciate the post but like I said with running costs I'm making more than 300 pounds and around the figures I quoted.