What makes a backlink quality? How is it considered to be quality backlink?

gknugurlu: Lets break this down.

1. Backlink from a high ranking site but no clicks are made to our backlink: You might have paid a premium for this kind of a link, but if no clicks are originating from this, not to worry. There is always "link juice" which is beneficial.

2. Site doesn't have high ranking. But let's assume that this site owner purchase traffic and you get clicks to your link: May look good in the analytics, but not at all beneficial. Once the parent site gets penalized for purchasing traffic and getting clicks on links, the child sites(which have purchased links) get the bigger stick.

Original content and referrals from reputed sites(not PR, just good readership).

Just my 2 cents.

I like to point out that no matter how advanced Google's algorithm is or becomes it is simply trying to answer one question, "What is the best site for this searcher?"

So when it comes to backlinks think about quality this way. If you could only put one link to your site on the entire internet, just one, where would you put it? The closer you get to that place the higher quality of the link.

Google has to make it so a computer can figure that out but all the computer is doing is trying to replicate what a human would say without human input.

Actually there is some questions you should be asking instead of these that will give you the answer to these.

1. Is the page where the link is high ranking? Just because the main page has a high rank does not mean the specific page you are on does. Google ranks each specific page on a site seperate. /index.html may rank great but /links/linkshare/peoplepaidtobehere.html might have a bad rank.
2. Why are people not clicking your link? If people are not interacting with it that can mean a variety of things. One possibility is that what your site is about does not match the interests of audience that visits that site. The Google takeaway is that a high PR may meaningless for the backlink if the page it is on does not relate. Remember Google is just trying to get a computer to make the same decision a human would.

Honestly I would guess the backlink has less value than what you expected and that you know that but can't admit it to yourself.


Who cares what google thinks if you are getting traffic. Depending on what Google can track on that site it likely has some juice since it is bringing people to your site. Remember Google is just trying to get a computer to make the same decision that a human would. And would a human see value in a link that sends traffic to you? Of course.

The short answer is... None of us knows because we did not write the Google Algorithm.

For all we know it simply consults a magic psychic crystal.

The long answer is that since we know what Google's Algorithm is attempting to do we can make certain educated guesses. In which case as long as Google can see the traffic (how you & the page have Google Analytics set up) it is most likely that sending vs. not sending traffic effects the quality of the link in Google's Algorithm.

BTW you realize that seeing what is click on and how often is why Google Analytics is free right? They don't want to help you they want to help make Google Search Results even better. And the more data they have the better they can program the algorithm and the better the results it will provide.

As well as sites backlinking to with high PR (page rank) help as well.

Backlink building is no longer about quality, it is about relevance. Page relevance on the inbound link, page relevance where the link is going, keyword TOPIC relevance. Sites with high outbound links, you aren't going to benefit from usually. Blog comments? Don't do it unless you are able to get traffic from the blog comment. Profile links? Utterly useless. Guest blogging, useless if the blog doesn't have a good amount of traffic and relevance.

How I've always approached link building is in a way to build traffic directly through the link source, not for the search engines. This way, you see results faster than a normal SEO campaign.

If your goal with SEO is higher rankings, then you're approaching SEO the wrong way. Your goal should be more traffic, achieved through higher rankings, link building and an overall good internet presence.

Forum posting? Could be good for traffic but your siggy link likely isn't going to help with rankings.

Approach SEO like you would marketing or branding and you can't go wrong.

First of all, thank you to all for your helpful answers which are very useful.

Imsigiri has given a perfect advice as savidge4 mentioned in his comment. Which is a very clear answer.

Aaron Doud has answered very well one by one the questions which clears out our mind from the troubles we get at backlinking.

It's true that the real goal is to get traffic as iAmNameLess mentioned.

I've asked these questions, because there are 2 ways of getting free traffic. Appear in search results to get traffic and get traffic from our backlinks. If we get traffic from a site that has poor ranking (but purchase traffic), then this is considered from our point of view as a quality backlink. I wanted here to exactly understand if it affects also search engines to show us at a higher ranking in search results which would double our backlink quality (where I understood it does not but still it's a good link because it gets traffic).

The aim of the other question was:
When we have a link from a high ranking page (but don't get traffic) did it have effect to increase our ranking in search results it to be useful. But since even if it's a link from a high ranking page and doesn't get traffic and considered to be poor backlink by search engines due to no traffic, which will not get us to higher rankings in search results, this would have no sense and no need to do it. But from the advices and explanations I understood that this is considered to be as quality backlink which will affect our rankings and we have to continue building our backlinks.

Not all backlinks are equal. Some will NOT improve your rankings and some just might have a negative effect. You NEED high quality backlinks from the following, just to name a few:

A Trusted Source
Must Have Relevance
Sends Traffic

Quality backlink means niche related backlink. For example:
If your article niche / topic is golf related you must need to create backlink on golf related article.