Is there a credibility gap?

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7
I've been paying close attention to a number of webinars and videos and marketing materials generated by the likes of Ryan Deiss, Frank Kern, and more recently Brendon Bruchard.

I'm curious to know if the audience would react differently if the speaker was a bit older than say....25 (like most of these events). What if the person was 45, or 55 years old?

Would your reaction be to kiss them off as irrelevant?

Another question, about how to present informational material. What seems to generate the best results - highest interest level, a video like some that Brendon put out during the past few weeks, webinars, or an online powerpoint presentation?

Talltom
#offline marketing #credibility #gap
  • No, I think it has more to do with if you come off as "old."
  • I don't think there is an age gap in terms of credibility...
    The only place there would be a gap, is in value.
    I believe these people are followed more due to the value they provide, not how old they are.
    Fran Kern is 40. That's closer to your 45 number, than it is your 25 number.

    In addition, there are older gurus such as Jay Abraham and Dan Kennedy. They paased the 25 mark some time ago. However, people still follow them due to the value they bring.

    Look at Hugh Heffner. If you were going into that niche, would you rather follow the old guy or some new guy? I am willing to bet Hugh provides more VALUE...

    I am 28 and follow more people older than me, than I do people that are my age and younger.

    The amount of value you bring will determine the size of your gap.
    • [ 1 ] Thanks
    • [1] reply
    • I can honestly say i don't believe there is a Gap at all. It's more about positioning than anything. Control the frame and positioning, provide value and everything else follows in easy suit.
  • The only time this will come up is if you're terrible at your business. Then the rationale will be "He must have been out of touch" or " He was too young and inexperienced".

    Competency and proof can overcome anything.

    And what's the difference between a webinar and an online power point presentation?
    • [1] reply
    • I can tell you this... I have every AR email Brendon Burchard has ever sent. Was on his list when he was still a baby. He always strives to give killer content.

      What most people are missing, He is advertising BIG TIME in Forbes, Time and several other publications every month. He has gone way out beyond the boundaries of just the Online Arena and it shows.

      In addition, i have watched his Emails evolve and you can easily tell when he started interacting with so called Big Players like Kern. The changes were noticeably different, at that point i quit reading them as much as the content became valueless to a degree compared to what he was mailing previously.

      Just some thoughts and Insights...

      Robert
      • [1] reply
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    Is there a credibility gap?

    I've been paying close attention to a number of webinars and videos and marketing materials generated by the likes of Ryan Deiss, Frank Kern, and more recently Brendon Bruchard. I'm curious to know if the audience would react differently if the speaker was a bit older than say....25 (like most of these events). What if the person was 45, or 55 years old?