Local case studies
You can use case studies a lot of ways--marketing your own service or to learn from what real businesses are doing in the trenches. If you don't have your own, you can use the lessons of other case studies to make your points.
They are not always easy to find, though.
StreetfightMag.com is a blog covering the hyperlocal media, marketing and advertising space. They have several local case studies here:
Local Merchants | Street Fight
Recently they looked at:
--a small pizza chain using customer data for targeted offers
--7 ways a local business can use social media successfully
--how a local cafe deals with a deluge of SEO specialists calling him
--how a health food co-op grew their mobile coupon program
--how a tea shop learned his customers didn't want a smartphone program and preferred a regular card-based loyalty program
--and more.
These national case studies may be interesting also:
National Brands | Street Fight
They are not always easy to find, though.
StreetfightMag.com is a blog covering the hyperlocal media, marketing and advertising space. They have several local case studies here:
Local Merchants | Street Fight
Recently they looked at:
--a small pizza chain using customer data for targeted offers
--7 ways a local business can use social media successfully
--how a local cafe deals with a deluge of SEO specialists calling him
--how a health food co-op grew their mobile coupon program
--how a tea shop learned his customers didn't want a smartphone program and preferred a regular card-based loyalty program
--and more.
These national case studies may be interesting also:
National Brands | Street Fight
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