I am running a radio ad campaign here shortly and the advertisements seem to lack punch. Any suggestions would be wonderful. These are the ad spots we are thinking about now but something seems missing
Please let me know your thoughts.
Radio Ads | Kilter Termite & Pest Control ServicesKilter Termite & Pest Control Services
Also , I am really struggling with the frequency thing as well. The strategy we are going with is really targeting reach and not frequency which scares me because the pieces seem frequency based as they are wordy.
Any opinions would be helpful.