I'm doing a google PPC ad but I'm worried it's not going to be worth the money. I get $150 per sale, and $10 per lead who makes it to the lot for the first 20 people. He has offered to front me some money if necessary to speed things up and is quite anxious to get things going as he's probably not selling much these days.
He says he as a 1/3 closing rate on those he gets to pitch on the lot. So I'm trying to determine the Cost per lead and how much I need to spend per click. I thought about sending the calls straight to him using call tracking through Adwords so I know how many he got, but he has an out of town area code which may give people qualms. I may ask if he has a local office number, which he should, or get him to open a google voice account.
Is it better to just get him to pay me per lead/call instead of sale? The payment is made directly from the company so it is legitimate. If PPC with Adwords isn't going to work, do you have any other suggestions? Facebook? I wouldn't know what to do in terms of a lead capture page.. I think it's a bit corny for this use as it's a pretty basic selling point...
You need a car
You have bad credit
We have cars and financing
Get you driving for $299 down or Tax Refund
Perhaps a facebook promotional page? With coupon? I also have have access to Lime Cellular's mobile platform so I could do a SMS contest which could capture cell phone numbers... if they would only give away something good like a free car.
Anyone with experience with lead gen please give me some tips, this dude is getting pissed that I haven't come up with anything yet.