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Pricing a service?

by Jays80
4 replies
Offliners,

How do you price your offerings?
What is the base rate do you charge for
A) Social media marketing?
B) SEO
C) PPC management.

Do you charge one time set up fees as well?

thanks,
#pricing #service
  • Profile picture of the author RKCastillo
    I think it all really depends on your confidence as a seller and the perceived value the business has for what you are offering.

    The value equation is everything I think. If they think your service is worth say $2000 a month and you offer it to them for $1000. They will feel crazy for not taking you up on your offer.

    On the other hand, if they think your service is worth $1000 and you pitch them for $2000 they will think you're crazy.

    So...get that value equation right and you can charge whatever you want.
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  • Profile picture of the author Joe George
    I think its depend on your keywords, if your keyword has low compititors it will be in $1000.
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  • Profile picture of the author Matt Lee
    I typically charge 5x what it costs me to have done. So on a $1000/month local SEO campaign I'm paying $200 of that to my staff. The rest is profit, or re-invested in the business.
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    • Profile picture of the author Rus Sells
      I usually charge 7X what it costs me. :p

      Actually it's nice to see some one who's clearly charging correctly!

      Originally Posted by Matt Lee View Post

      I typically charge 5x what it costs me to have done. So on a $1000/month local SEO campaign I'm paying $200 of that to my staff. The rest is profit, or re-invested in the business.
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