The most amazing thing about this story is the marketers' persistence. It took them 4 years to reel this guy in and he probably made it all worth it in multiples!
Who says direct mail doesn't work???
What's even more amazing to me is that these folks clearly have their copywriting game down pat. Most billionaires operate on references for decisions like this. How many billionaires pick up a piece of mail, then "cold call" the solicitor? Don't they ask their billionaire friends?