The Most Profitable Direct Mail Campaign Ever

Yep, direct mail works.

These guys are at the top of the game.

Why...I have heard...that among billionaires, their "open" and "response" rates
are legendary.

I'm willing to bet ya, Bee, that these guys have the most profitable direct mail campaign ever.

[ 5 ] Thanks
2 replies

{{ DiscussionBoard.errors[9039881].message }}

misterme 12 years ago

Originally Posted by Ron Lafuddy

I'm willing to bet ya, Bee, that these guys have the most profitable direct mail campaign ever.

They 1. use a call to action with a deadline. I'll bet that alone plays a large part in their success.
2. Endorsed mailing: coming from your Uncle Sam.
3. Very personalized: starting from your name all the way down to your social security number.
4. Urgency: Pay one price now - or pay more later.
5. Irrestible offer: for one small fee, get protection against foreign invaders and all your highways paved - that's a value regularly worth billions of dollars.
6. Scarcity: offered in one mailing a year.
7. Exclusivity: only offered to U.S. Citizens.
8. Use of a strong guarantee: Paying will keep you out of prison.
- [ 2 ] Thanks
{{ DiscussionBoard.errors[9042132].message }}

SirThomas

12 years ago

Originally Posted by Ron Lafuddy

Yep, direct mail works.

These guys are at the top of the game.

Why...I have heard...that among billionaires, their "open" and "response" rates
are legendary.

I'm willing to bet ya, Bee, that these guys have the most profitable direct mail campaign ever.

Who says you need to hand write anything to get attention? I'd also scrap the idea of not including the sender's info, because it lowers response...lol

Thanks

{{ DiscussionBoard.errors[9042343].message }}

Rearden

12 years ago

Word on the street is Michael Dell bought it and the premium is $1.2 million PER MONTH.

Thanks
1 reply

Signature

David Duford -- Providing On-Going, Personalized Mentorship And Training From A Real Final Expense Producer To Agents New To The Final Expense Life Insurance Business.

{{ DiscussionBoard.errors[9040482].message }}

aloeveraa 12 years ago

This just opened up a whole new world of possibilities for everyone
- Thanks
Signature

$2983 Per Month With Only 30 Mins Per Day? No Way!!!
{{ DiscussionBoard.errors[9040992].message }}

misterme

12 years ago

4 years? I'd be interested in sneaking a peak at their funnel, what they were writing.

Though I don't know if this one extreme example is proof that DM "works." That's to say, I believe DM does work, just don't believe one abberation proves the whole thing.

Thanks

{{ DiscussionBoard.errors[9041113].message }}

jimbo13

12 years ago

Originally Posted by TheBigBee

CNBC: Tech billionaire buys record-setting $201 million insurance policy.

The most amazing thing about this story is the marketers' persistence. It took them 4 years to reel this guy in and he probably made it all worth it in multiples!

Who says direct mail doesn't work???

What's even more amazing to me is that these folks clearly have their copywriting game down pat. Most billionaires operate on references for decisions like this. How many billionaires pick up a piece of mail, then "cold call" the solicitor? Don't they ask their billionaire friends?

Unless you have another article this one proves nothing.

What 4 years to reel him in? Where are you reading this? It just said he responded to some correspondence 4 years ago.

Might have just been 'We are having a chat about wealth management in Starbucks Thursday night. Fancy joining us if you've nothing on?'

What was the Copywriting that is down to pat? Their website is not that great so how do you know what they wrote?

If I bought a mobile phone from Vodafone 20 years ago and now I have a dongle with them for a laptop does that mean it took 20 years of Marketing persistence for them to reel me in?

If this is your only reference you make an awful lot of assumptions.

Whoever this person is who bought the policy did not in the slightest get a cold letter last week and phone this week to take out the policy.

You need to understand this simple fact.

Direct Mail can build any business, is what you should take away from the article. Nothing more.

Dan

[ 1 ] Thanks
1 reply

{{ DiscussionBoard.errors[9041330].message }}

TheBigBee

12 years ago

Originally Posted by jimbo13

Unless you have another article this one proves nothing.

What 4 years to reel him in? Where are you reading this? It just said he responded to some correspondence 4 years ago.

Might have just been 'We are having a chat about wealth management in Starbucks Thursday night. Fancy joining us if you've nothing on?'

What was the Copywriting that is down to pat? Their website is not that great so how do you know what they wrote?

If I bought a mobile phone from Vodafone 20 years ago and now I have a dongle with them for a laptop does that mean it took 20 years of Marketing persistence for them to reel me in?

If this is your only reference you make an awful lot of assumptions.

Whoever this person is who bought the policy did not in the slightest get a cold letter last week and phone this week to take out the policy.

You need to understand this simple fact.

Direct Mail can build any business, is what you should take away from the article. Nothing more.

Dan

I'll post less.

Thanks
1 reply

Signature

FILL IN THE BLANKS!

{{ DiscussionBoard.errors[9042563].message }}

jimbo13

12 years ago

Originally Posted by TheBigBee

I'll post less.

Just guess less.

Dan

Thanks
1 reply

{{ DiscussionBoard.errors[9043227].message }}

TheBigBee

12 years ago

Originally Posted by jimbo13

Just guess less.

Dan

Actually posting less < Guessing less.

The science of Entrepreneurship is rooted in guesses, and testing against those guesses. It's why you have clients to chase.

What's interesting here is that in sharing this post, and my thoughts on this post via social media - I wasn't flamed.

WF is the only place in the world where you can share highly valuable content, and thoughts on that content and live in fear of getting flamed.

I never fear getting flamed when I share stuff on FB and LinkedIn - because it doesn't happen there.

I guess that's in part because I get to choose who I share with. I define who is in my circle.

That doesn't exist here.

If I had it my way I would have only shared the folks who thanked me for it.

I think from here going forward, I'm going to stop giving. I'll be here all the time. Taking. Just not posting.

WF has made me a freaking mint and will continue to do so. Guys like "online only" "bob ross" and many many others have added value to my life, skillset, and company.

PM me when you think it's safe to start giving back again.

Thanks
1 reply

Signature

FILL IN THE BLANKS!

{{ DiscussionBoard.errors[9043627].message }}

misterme

12 years ago

Don't know if it's a science per se, but the word "guesses" is a pretty general word. Entrepreneurs don't merely "guess" - they make decisions based on educated, informed, experienced and honed opinions. They don't guess as in will it come up red or black, because that's gambling. Instead they figure the terrain,they figure the factors, they figure the odds and act where the odds are in their favor.

Then they learn from doing it. They learn from their failures and successes. And then they figure out what they need to do to push through and get to the desired outcome because most things simply don't work great right out of the gate.

So what I takeaway from it is, they don't guess. They do it.

Thanks
1 reply

{{ DiscussionBoard.errors[9043802].message }}

TheBigBee

12 years ago

Originally Posted by misterme

Don't know if it's a science per se, but the word "guesses" is a pretty general word. Entrepreneurs don't merely "guess" - they make decisions based on educated, informed, experienced and honed opinions. They don't guess as in will it come up red or black, because that's gambling. Instead they figure the terrain,they figure the factors, they figure the odds and act where the odds are in their favor.

Then they learn from doing it. They learn from their failures and successes. And then they figure out what they need to do to push through and get to the desired outcome because most things simply don't work great right out of the gate.

So what I takeaway from it is, they don't guess. They do it.

The operative word was test against guesses. I made assumption earlier this year. A guess. I "guessed" that my idea had merit. So I made a post. Pitched the idea. Then a landing page to test if I could get customers to buy into my value prop.

Anyway today what started as a guess that i had finally found a solution to cure some real pain has yielded the best work of my life. In less than 96 hours we will have shipped software to heal pain in a multi billion market - with a total market opportunity of $462 billion.

The best guess we made in all this was that our story was marketable. Special moment coming for us as we are so lucky to be able to share our story on a targeted platform that gets 20 million monthly unique views either this afternoon - or Monday morning.

I started with a guess and iterated on that guess, guessed more, failed at some tests but were able to remove risk from this venture through and through.

I am so lucky because.

I wasn't active on forums until I found WF and it all started with a post.
Didn't know what a landing page was until WF and I used that as the first means to validate my hypothesis.
I sucked at copywriting. I learn and actively practice here.
Was mortified of WP till I found this place - our first site was WP.
Learning to outsource changed my life.
Our email game / timing sequence can be credited to iamnameless and his thoughts on precision timing in email.
shout out to Claude, ross, doud, kanigan, digichik, xponentsys, golfer

This place is pretty cool.

[ 1 ] Thanks

Signature

FILL IN THE BLANKS!

{{ DiscussionBoard.errors[9043871].message }}

joecarson1

12 years ago

Ron!!!!! I am still laughing at the pic.

You are 100% correct the best Direct Mail Campaign yesterday-today-forever is run by the IRS!!!!!!!!!!

Thanks

{{ DiscussionBoard.errors[9041948].message }}

Jonwebb

12 years ago

billionaires read mail?? who wouuld have guessed it??

Thanks

Signature

"How to value a business or Website for purchase"

{{ DiscussionBoard.errors[9048724].message }}

The Most Profitable Direct Mail Campaign Ever

Trending Topics

Hello Everyone, Glad to Join the Community

Which Area of Digital Marketing Excites You the Most?

Hey Warriors!

What is the fastest way to get traffic to an affiliate link?

Clickbank, Digistore24 or Amazon Associates