How to approach new businesses???

The forum has a search feature please use it because this question has been asked many many times already.

Whenever someone registers for their DBA it's public record. Go to your local county records office and they will print you a list of all the new businesses in your county/state for the last week/month/quarter.

I used to get them emailed to me by someone else who had a hook up or was buying the list digitally.

We marketed our services to them a few times and the response wasn't great. Most new businesses are pouring money out to get started with little revenue coming in. We marketed websites to them at around $695 which was too high, most of them were doing their own site to save money or because they didn't know they needed a professional yet.

A new business doesn't really have any "Marketing Pains" yet. They haven't worked with anyone yet, seen what works for their business, paid someone that didn't do what they said etc...

What services do you plan to offer them?

Many people are and as Rus suggested searching for old threads can give you valuable insight.

Beyond that rather to target established, new, or both has a lot to do with what you are selling. Certain products or services are more likely to be needed by new businesses before or after they open. Without knowing what you sell it is hard to know rather targeting new businesses makes business sense for you.

There are multiple ways to do this from government records to online records. If you are targeting both new and established and just want to add a few cold walks on new businesses an easy way is simply to look in the paper.

This has more to do with what you sell and how you sell then rather they are new or established. Approach them almost exactly as you would an established business unless what you sell has a specific benefit exclusive to new businesses.

Short Answer: Maybe

Long Answer: Finding this out is part of the sales process. New Businesses are no different in this regard than established businesses. The 60 year old company may be weeks away from bankruptcy and the 2 week old business may have a 50 million dollar advertising budget. You will not know any of this till you talk to them.

But you can target those already advertising in other media. These are people who know that advertising works and are used to spending money. Of course with new businesses someone else may have taken all their budget so you still never know.

Summery: Treat new and established businesses the same unless your product or service offers a specific benefit to new businesses. The selling process with handle most of the rest.