always put price and details in all her ads. She said it worked
best for her to do that and she was always one of the top agents
in her area. She never ran a photo ad that said too new for photo
instead of a picture, and she did not believe in the call for price tactic.
I've since moved, but I'm sure she's still tops. Really good person too.
Anyway, I am now looking to buy a used car on Craigslist.
I find that I only try to contact the sellers who provide the
most information and good pictures - all around and inside the vehicle
and the tires.
If the mileage is too high, I don't call.
If the mileage is too high, but they list all the work done, I might call.
If they don't list mileage, I don't call. If they don't put an asking price,
I don't call.
If the asking price seems too high and is not justified
by photos and details about maintenance and driving habits, I don't call.
If they don't address maintenance, I don't call. (I realize though that
dealerships often cannot address this issue.)
I see a lot of ads placed by car dealers that don't have price and miles.
I don't call.
Anyway, this made me curious about what those of you in this market
do for your dealerships or clients. What works best? Have you split tested?
Is there industry used research? (Also, you might use my side of the search
to get more motivated and qualified buyers faster.)