Co-op Newspaper Listings... does this make any sense?
I started thinking of buying out one of those full-page newspaper/magazine ads, or in a classified section (in the local newspaper they offer 1/8, 1/4, 1/2, or full page ads). Would it make any sense to talk to people already advertising there, sell them on a co-op a bit lower than their current cost, and pay for it yourself, keeping what's left over (just like a 9x12 but in a periodical)?
The local paper sells these ad spaces:
Full: $1087.
1/2: $613.
1/4: $512.
1/8: $377.
Business Listing: $124.
My first thought is that the newspaper probably would have some kind of restriction, 1-space-1-business, but I haven't found anything like that yet. Seems sort of left-fieldish for me to find a rule against it. Any thoughts?
David Hunter | Duke of Marketing
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