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Fair price for managing Adwords campaign

by AussieT
18 replies
What would be a fair price to charge say a plumber to setup and maintain his Adwords campaign? I assume you would charge a setup fee and a monthly fee correct?

Ps. I know how do do Adwords, I do it for my part time day job. I have just never done it for client before.
#adwords #campaign #fair #managing #price
  • Profile picture of the author vndnbrgj
    It depends on you and your client.
    Some people don't charge a setup fee, some do.
    Some people charge a percentage of ad spend, some people charge a flat monthly fee.
    Some people are freakin fantastic when it comes to adwords, some people suck.

    I know this is vauge, but the answer is... it depends on your and your client.
    What I charge is directly proportiante to the value I provide.
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    • Profile picture of the author AussieT
      Originally Posted by vndnbrgj View Post

      It depends on you and your client.
      Some people don't charge a setup fee, some do.
      Some people charge a percentage of ad spend, some people charge a flat monthly fee.
      Some people are freakin fantastic when it comes to adwords, some people suck.

      I know this is vauge, but the answer is... it depends on your and your client.
      What I charge is directly proportiante to the value I provide.
      Ok so what is your minimum?
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  • Profile picture of the author Michael Nguyen
    If hes a local plumber than charge him £150 setup and then £50 maintenance. Charge whatever you think he will pay but provide value. Simple really.
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    • Profile picture of the author gmil88
      Originally Posted by Michael Nguyen View Post

      If hes a local plumber than charge him £150 setup and then £50 maintenance. Charge whatever you think he will pay but provide value. Simple really.
      Don't listen to that, that is waaaaaaay too low, might as well give your service away, what the heck?

      I would include the set up fee in the first months fee, so for example; $750 first month then $500/month going forward. It really depends on the client and what you think you can get out of them in my opinion.
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    • Profile picture of the author nickswift
      Originally Posted by Michael Nguyen View Post

      If hes a local plumber than charge him £150 setup and then £50 maintenance. Charge whatever you think he will pay but provide value. Simple really.
      this is what I charge - but free setup.

      If they got over £500 spend, then I charge 10% of the monthly fee.
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  • Profile picture of the author JodyRossDeane
    Some would say it's best to have equal fees across the board, others would say that you should charge what they can afford.
    I say do you want a day job or do you want a business that pumps out cash?

    As long as you are providing them with value, then charge them what they need to be charged.
    How much that is, you'll need to decide for yourself.
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    • Profile picture of the author Leadzguy
      Unless you have to have the money, I don't charge less than $1000 for management of their campaign. If you are going to truly manage it properly it's going to take more time than you think. If you are going to set and maybe check in once a week then the lower fee may be fine.

      Think about it this way.... if you are going to truly manage it on daily basis, adjust bids, keyword research, split test A/B ads and make adjustments as needed.. how much time that would take. You can take that time and find additional clients. Why go after the clients with basically no money, when you can do a little work and find others who will pay what your services are worth.

      What would it cost them to hire someone without your knowledge or skill? Don't you value your knowledge and experience?

      Just my .02 Good luck
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      • Profile picture of the author InfluxMarketing
        I use the 20/80 rule in PPC pricing. Roughly 20% of budget should go to management to assure that the 80% isn't wasted away. If they only want to spend $500/mo then they shouldn't be bidding on too much to begin with and you should be able to keep maintenance to a minimum, but of course the real money is to be made with clients that have $5000+/mo to spend...

        This is sound! ...It takes a lot more than expected!
        Originally Posted by Leadzguy View Post

        Unless you have to have the money, I don't charge less than $1000 for management of their campaign. If you are going to truly manage it properly it's going to take more time than you think. If you are going to set and maybe check in once a week then the lower fee may be fine.

        Think about it this way.... if you are going to truly manage it on daily basis, adjust bids, keyword research, split test A/B ads and make adjustments as needed.. how much time that would take. You can take that time and find additional clients. Why go after the clients with basically no money, when you can do a little work and find others who will pay what your services are worth.

        What would it cost them to hire someone without your knowledge or skill? Don't you value your knowledge and experience?

        Just my .02 Good luck
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        • Profile picture of the author baxterblue
          Originally Posted by InfluxMarketing View Post

          I use the 20/80 rule in PPC pricing. Roughly 20% of budget should go to management to assure that the 80% isn't wasted away. If they only want to spend $500/mo then they shouldn't be bidding on too much to begin with and you should be able to keep maintenance to a minimum, but of course the real money is to be made with clients that have $5000+/mo to spend...

          This is sound! ...It takes a lot more than expected!

          This approach seems to make the most sense to me. What a easy way of explaining your service charge to the client. Thanks for posting!
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  • Profile picture of the author Aaron Doud
    My opinion on this is it should be based on the time you will spend on it.

    Figure your professional hourly rate (this isn't $20/hr normally closer to $100 or more) and times that by the hours you will put into it each month and that is your number.

    I'd say the minimum would be $500 for most adword providers.
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  • Profile picture of the author Rus Sells
    Charge should be based off of the clients monthly budget for ad spend.

    If you charge to much the ROI goes down and as such the client can't justify spending the money with you.

    Typically I charge about 20-25% of the monthly ad spend and I don't take any one with less then 1000k per month budgeted.
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  • Profile picture of the author AussieT
    So Rus and Aaron

    Would you also charge a setup fee on top of the monthly charge?
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    • Profile picture of the author Rus Sells
      Yeah a small set up fee so we can hook our adwords mcc account to their adwords account.

      Originally Posted by AussieT View Post

      So Rus and Aaron

      Would you also charge a setup fee on top of the monthly charge?
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    • Profile picture of the author Aaron Doud
      Originally Posted by AussieT View Post

      So Rus and Aaron

      Would you also charge a setup fee on top of the monthly charge?
      Personally I would as setup takes more time. And I think most businesses know and expect a setup fee.
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      Aaron Doud - Sales & Success
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  • Profile picture of the author piney94
    Do you all then pay for the google ads yourself? Or is that part of your monthly fee?

    I haven't delved into adwords much, so I don't know. Do you use Adwords coupons?
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    • Profile picture of the author AussieT
      Originally Posted by piney94 View Post

      Do you all then pay for the google ads yourself? Or is that part of your monthly fee?

      I haven't delved into adwords much, so I don't know. Do you use Adwords coupons?
      No the client pays for the clicks on top
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    • Profile picture of the author nickswift
      Originally Posted by piney94 View Post

      Do you all then pay for the google ads yourself? Or is that part of your monthly fee?

      I haven't delved into adwords much, so I don't know. Do you use Adwords coupons?
      If you are friendly with Google then they will give you incentives to sign up new clients - current deal is something like spend £150 in first 30 days and get £150 of free clicks.

      I have been running adwords management for 7 years and have MCC (my client centre) set up. I get phone numbers for my account managers at Google if I have any problems... I always like to tell them when I get a new client on board so that I can make sure I meet the minimum spend and get them a free credit.
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  • Profile picture of the author AussieT
    Ok thanks everyone quote sent, now wait to see if he accepts
    I quoted setup fee plus monthly with minimum 3 months agreement to make it worthwhile
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