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Are You A Successful Offline Marketer?

by Barbara Gathany
9 replies
I've been considering starting an offline business to add to my online business, but am having second thoughts because of some things I have been hearing.

What concerns me most is that there seems to be a lot of sales that are one-offs. Marketers are having trouble selling multiple services/products into companies which results in them having to get more and more clients.

Do you find that this is true? What other major problems do you see with Offline Businesses? What is going right for you? Would you go into an Offline Business again?

Thanks for your imput
#marketer #offline #successful
  • Profile picture of the author DABK
    Has to do with what you choose to sell and how you choose to sell it.

    You can sell mobile sites and that's it. Or you can sell mobile sites.Then set the same buyer with text messaging campaigns. Then create a facebook page for them. Or write posts for them. Or...

    You can sell all of the above in one shot, spread, with payments over several months.

    [QUOTE=Barbara Gathany;9114877]

    What concerns me most is that there seems to be a lot of sales that are one-offs. Marketers are having trouble selling multiple services/products into companies which results in them having to get more and more clients.
    QUOTE]
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  • Profile picture of the author Anthony J Namata
    I've always rated offline very highly over online, if I'm going to be dead honest with you. I'll give you a simple example. I run a proofreading service with an online presence, but then I also advertise this service offline with print classifieds in local newspapers. And guess what? I get more inquiries through the papers. Absolutely no comparison. It's like night and day. Chalk and cheese. And this isn't the only experience I've had. I can give you a lot more examples. Same results! In my book, if you want to REALLY make money, go offline to bring it online.
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    • Profile picture of the author MRomeo09
      Depends on how you approach it. It can be very profitable if you treat it like a real business. It's all up to what you put into it. Many people here pigeon hole themselves into one modality- ie I'm just a website designer or a mobile designer. I built a hybrid marketing agency and sold it in 2013. We did lead-gen, site rentals, straight consulting, public relations, web design, conversion optimization, funnel creation, joint venture broker, inbound scripting, content creation, licensing proven marketing campaigns, copywriting, etc, etc. If you PM me, I'll tell you in round figures what I was making and what I sold my company for. I'm not really ready to disclose that to the world.

      I'll tell you that some of the stuff I was doing as I matured was the easiest, most profitable work I ever did. Literally 2-4 hours of work a month for someone making $20 an hour, and getting paid from $4-20k a month. This was my licensing proven marketing campaigns. Although I'm friends with a few top internet marketers like Travis Sago of Bum Marketing and "Get Your Ex Back" fame, and he makes a lot more money than me in online a lot easier.

      I would recommend reading Paul Roetzer's(not me) book: http://www.amazon.com/Marketing-Agen...ertising-ebook

      He gives a pretty good detailed game plan of how to build a company that can thrive in today's economy and carve a niche out for itself. It's more of a new type of advertising/marketing agency that blends in SEO, etc. I pretty much did what he did on my own, and got his book after it was done. I wish I had read it first. He has a course that he did about it as well I think, but I don't have any information about it. To be clear it's more of a what to do, rather than a how to do.

      If you're just interested in making a few extra bones here or there as part-time work, this lends itself well to that. It's really kind of up to you. You can make nothing, or you can make seven figures, your choice really.
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  • Profile picture of the author iamchrisgreen
    Originally Posted by Barbara Gathany View Post

    I've been considering starting an offline business to add to my online business, but am having second thoughts because of some things I have been hearing.

    What concerns me most is that there seems to be a lot of sales that are one-offs. Marketers are having trouble selling multiple services/products into companies which results in them having to get more and more clients.

    Do you find that this is true? What other major problems do you see with Offline Businesses? What is going right for you? Would you go into an Offline Business again?

    Thanks for your imput
    90% of my clients pay a monthly fee. I would choose to create an offline business over and over again.

    The challenge is getting the 'right' kinds of clients, but I have a ton of strategies for this that i've built up over the last 12 years, let me know if you need any help.
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    • Profile picture of the author myob
      What I did was combine online and offline marketing (for Clickbank, Amazon, and other affiliate networks). In my experience, generating and qualifying leads online is most effective, but any extensive selling to those contacts requires multiple online/offline communication channels for optimum closing ratios.
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  • Profile picture of the author bmag
    Originally Posted by Barbara Gathany View Post

    I've been considering starting an offline business to add to my online business, but am having second thoughts because of some things I have been hearing.

    What concerns me most is that there seems to be a lot of sales that are one-offs. Marketers are having trouble selling multiple services/products into companies which results in them having to get more and more clients.

    Do you find that this is true? What other major problems do you see with Offline Businesses? What is going right for you? Would you go into an Offline Business again?

    Thanks for your imput
    Barbara,

    Having been in the offline space very successfully for 2 1/2 years, I've found that the commonality between multi million dollar companies and the smaller mom and pops is that they:

    1. Don't know what they need
    2. They know they need to be 'found' online, but haven't got a clue how
    3. They realize they need specialized help

    Also, I've had no problem selling a monthly recurring concept to them-it all depends on how your posture is going into it. I don't like one off sales-I'm all about the recurring rev stream. While I mostly sell SEO, I do offer PPC, website designs, consulting, etc..

    Just a few thoughts based on the last few years

    Brian
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    • Profile picture of the author AussieT
      Originally Posted by bmag View Post

      Barbara,

      Having been in the offline space very successfully for 2 1/2 years, I've found that the commonality between multi million dollar companies and the smaller mom and pops is that they:

      1. Don't know what they need
      2. They know they need to be 'found' online, but haven't got a clue how
      3. They realize they need specialized help

      Also, I've had no problem selling a monthly recurring concept to them-it all depends on how your posture is going into it. I don't like one off sales-I'm all about the recurring rev stream. While I mostly sell SEO, I do offer PPC, website designs, consulting, etc..

      Just a few thoughts based on the last few years

      Brian
      What have you found is the best way of "posturing" it?
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  • Profile picture of the author Matthew North
    Originally Posted by Barbara Gathany View Post

    What concerns me most is that there seems to be a lot of sales that are one-offs. Marketers are having trouble selling multiple services/products into companies which results in them having to get more and more clients.

    Do you find that this is true? What other major problems do you see with Offline Businesses? What is going right for you? Would you go into an Offline Business again?

    Thanks for your imput
    Other people's results are not your results. Don't look for reasons why you'll fail.. look at what successful business are doing and emulate their processes. They have figured it out already, and if you do the same things as them you will eventually get the same results. If you position yourself as a high value business that sells to other high value businesses, this creates abundance which attracts more abundance, sales and referrals. You create a bubble of high value people around you who are thinking along the same lines.

    People in offline fail because they're looking for the easy pay day, selling $200 websites or for $50 pm for SEO. They are coming from a paradigm of lack, and a selective perception that money is hard to make. They are looking for ways to take value from people instead of giving value. This creates the downward spiral of scarcity and repels successful people away from them. Rich get richer, poor get poorer.

    In short you looking at the downside to starting a business when your focus should be on all the upsides. You have 'Prevention Orientation' mindset. Truthfully, there is no such thing as becoming successful, as you are either a successful person or you are not. You either deserve to succeed or deserve to fail. There is no such thing as entitlement to either result. You make it happen!
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