Coupon Books...

by 12 replies
15
Hi.

I have a quick question about coupon book publishing/fundraising ... do you use a contract or something when getting advertisers for inside of the book? What should the contract say on it if so?

Thanks tons in advance for your help!
#offline marketing #books #coupon
  • Always use a written contract for everything in business.

    What goes in the contract? That depends, is it a monthly payment or one lump sum?
    • [1] reply
    • I had a feeling but I wasn't super sure! It's going to be one lump sum... So a contract should have all the things the business agrees to follow in order to be in the book right?

      Thank you!
      • [1] reply
  • I was going to add my two cents, but DABK said it best.
    • [1] reply
    • You must be very intelligent, a genius even! I never met you but I already like you.

  • Thank you both! I will get started on writing a contract right away.
    • [1] reply
    • Congratulations!

      Wait... you did pass the bar, didn't you? No?

      Then you have no business writing a contract. Yes, you need it. No, you should not write it yourself. And you should not find one on the internet.

      For Pete's sake, if you expect to make money from this, invest a little up front in an attorney. Going from not knowing if you need a contract to writing your own contract is just a hideously bad idea. You have no idea how to properly protect yourself.

      I don't mean to be so negative, but a little prep up front will save you a lot of trouble down the line.

      You don't need a 10-pager. Just a simple document that outlines rights, responsibilities, disclaimers and rates should be sufficient.

      Good luck!
      • [1] reply
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  • And protect yourself from the advertiser's mistakes and/or intentional torts.

    They forgot to include their contact info in their ad and somehow it got published? Not your responsibility to proof the ad.

    They have typos you didn't catch? Not your responsibility to proof the ad.

    They make outrageous claims in their ad or incur a liability arising from the ad? They hold you free from any actions their ads incur and hold you harmless.

    They submit an ad that's has hate speech or obscene graphics? You have the right to not run the ad and still bill them.

    And so on.
  • You can find a standard business contract online. This is the best way to protect yourself and your client. If you offer a refund, be sure to specify details of that too.
  • I do a dozen of these ads a month. I've never read a single one. Now that you asked, I'll go to my office tomorrow and read some of these.
  • Always best to spell out the specifics of any business agreement in a written contract.
    Be sure to have a lawyer or someone versed in contracts look it over. If you do not have a business lawyer there are services like LegalShield out there that you pay a monthly fee and can ask them about all the legal questions you can imagine...

    Be sure to not promise any business from the ad, but if numbers are required try to use past data -- 500 copies are sold each year between April and July. Be sure you are clear on whether or not you will have competing businesses in the book or not.

    You may need to disclose things about where and how it will be sold, print dates, etc.
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    Coupon Books...

    Hi. I have a quick question about coupon book publishing/fundraising ... do you use a contract or something when getting advertisers for inside of the book? What should the contract say on it if so?