I have been aquiring a decent amount of what I would consider to be extremely valuable marketing leads - complete with all sorts of personal online and offline data.. a complete individual profile.
I am sure I can skim through these and group them to market to local businesses.... Is anyone else doing this? Has anyone done it? Does it work etc?
If so, success stories, and failures if you will. Also, what were the leads worth, if anything?
Many thanks gentleman!