Could anyone please offer any advice?

9 replies
Hello everyone! My first time posting here-after been signed up for goodness how long...

But I wondered if anyone could please offer me some advice?

Five years ago I set up my first website, as I am a self-employed make-up artist. I spent hours and hours of research about how to set it up (on Wordpress.) Also, on how to market and optimise the site. After a matter of weeks, the website started to bring in clients, and I would get a real buzz from it. Now 5 years on, it continues to bring me in more clients year upon year.

My clients often compliment me about my website. I have since built a couple of websites for friends and family-and I really enjoy and love to doing it.

I would really love to do this as a business-for local business, who are like myself, a "one man band" or small business owner.

So really, I just wondered if anyone had any tips? pointers? or advice? Or who has been here done that, and could share their experience? Because I have read a few thread's here, and see some people just outsource their work. But to be honest I have no real experience on that side of things, so at the moment would be a little apprehensive. But any advice on any of above would be really appreciated.

Also, the other question is; I host my websites on "Hostgator." If I host other people's website's, should I get a "reseller" account?

Many Thanks, I look forward to hearing any responses.
#advice #offer
  • Profile picture of the author savidge4
    The EASIEST thing you could do is on your current site is tag it with "This site is built and maintained by blah blah" build the blah blah site (that is really you) and go from there. Do the same for the other sites you have built. Display those sites in much the same way I am sure you display the makeup creations.

    Hope that Helps!

    Originally Posted by CharleneE View Post

    Hello everyone! My first time posting here-after been signed up for goodness how long...

    But I wondered if anyone could please offer me some advice?

    Five years ago I set up my first website, as I am a self-employed make-up artist. I spent hours and hours of research about how to set it up (on Wordpress.) Also, on how to market and optimise the site. After a matter of weeks, the website started to bring in clients, and I would get a real buzz from it. Now 5 years on, it continues to bring me in more clients year upon year.

    My clients often compliment me about my website. I have since built a couple of websites for friends and family-and I really enjoy and love to doing it.

    I would really love to do this as a business-for local business, who are like myself, a "one man band" or small business owner.

    So really, I just wondered if anyone had any tips? pointers? or advice? Or who has been here done that, and could share their experience? Because I have read a few thread's here, and see some people just outsource their work. But to be honest I have no real experience on that side of things, so at the moment would be a little apprehensive. But any advice on any of above would be really appreciated.

    Also, the other question is; I host my websites on "Hostgator." If I host other people's website's, should I get a "reseller" account?

    Many Thanks, I look forward to hearing any responses.
    Signature
    Success is an ACT not an idea
    {{ DiscussionBoard.errors[9134767].message }}
    • Profile picture of the author CharleneE
      Thank you for your help!
      {{ DiscussionBoard.errors[9139579].message }}
      • Profile picture of the author DABK
        Join a couple of chambers of commerce, attend meetings. You will meet some people, you'll have the opportunity to send others messages about having missed them at some chamber event and start talking to them.

        Or, just visit chamber of commerce website directory: lots of the business owners of chambers of commerce are just like the ones you describe. They list their websites, you can check them out, see if they're in need of what you do.

        If you get yourself on the activities committee, you can send anyone an invitation to any event. So, you can pick people whose sites need you, or don't have sites, invite them to an event and, if they show up, you get to talk to them. As the 'host' you get more of their attention than otherwise.

        If they do not show up, you can send them a follow up email, or call them, and tell about the event and what they missed (include the part about them missing talking to you, a person just like themselves, who's built a website that gets her $x of money month after month). Be subtle, but not too subtle.
        {{ DiscussionBoard.errors[9140348].message }}
  • Profile picture of the author Creativegirl
    First off, congrats on your DIY success! Many people have gotten into web design by referral like you have experienced.

    If you want to do it for business consider niching in your industry - you're already connected. Plus advertise to your clientele by letting them know you do it on the side for small business owners and ask them for referrals (you can always give them a discount as a thank you).

    Don't worry about outsourcing if you're getting into it more because you actually like doing the websites. Outsource when you get too busy.

    Feel your clients out on the hosting, at least in the beginning. You may want to offer free hosting for 6 months or a year as a perk or lost leader. This can help build trust, that you're not going anywhere and can help you build some additional income by converting them into new hosting customers making $ from hostgator or other.

    Once you do the site and get paid it doesn't matter who they host with unless you're trying to earn revenue there too. As long as they give you access to the site it doesn't matter, and if you add web maintenance (again a perk or lost leader in the package), they will have built-in incentive to stay with you.

    Hope that helps.
    Signature
    {{ DiscussionBoard.errors[9141635].message }}
  • Profile picture of the author january14n
    Congratulations, I think you are on the right track. My advice is that just don't get too overwhelm getting clients I think you should start one at a time and provide quality from it. From there I think when you already receive more clients you'll be more familiar on how outsourcing works. Good luck to you.
    Signature
    No Clicking Here - I Repeat No Clicking Here
    {{ DiscussionBoard.errors[9141697].message }}
    • Profile picture of the author CharleneE
      Thank you everyone so much! All of your responses have been really helpful. Very much appreciated.
      {{ DiscussionBoard.errors[9142647].message }}
  • Profile picture of the author Bayo
    Well done. You stand out in that you have taken action and got results.

    Something to consider is pulling together information on how you did what you did for your own website and offer this as a no-cost lead generator for your ideal clients. The power behind this is that they will be able to relate to you. The other good thing is that you're being honest and authentic about what it entails.

    In that product you would promote your service(s), focusing on the benefits of business owners working with you, instead of the bigger companies.

    From what you've written, you can easily articulate what those benefits are.

    My Example

    When I made the decision to focus on businesses that offer services, it was because I knew from my own experience, how hard it could be to market and sell intangibles. So I pulled that information together into my personal guide for 'people like me,' those people like me included Chiropractors, Dentists, Lawyers and professionals in financial services.

    Something else I did that I doubt I've ever shared publicly, but that I will share here today, is that what marketers would call their 'secret sauce' i.e. an insider secret, is that I always partnered with a professional 'just like me' in that target market.

    When you do that, you gain insider knowledge and they gain from what you do for them.

    I created a product on this a few years ago and I think I shared it here on the WF, so check if you can still locate it (I would never be able to find it on the multiple cloud storages we have unfortunately or I'd share it with you).

    BAYO
    {{ DiscussionBoard.errors[9157470].message }}
  • Profile picture of the author AndrewCavanagh
    Originally Posted by CharleneE View Post

    Five years ago I set up my first website, as I am a self-employed make-up artist. I spent hours and hours of research about how to set it up (on Wordpress.) Also, on how to market and optimise the site. After a matter of weeks, the website started to bring in clients, and I would get a real buzz from it. Now 5 years on, it continues to bring me in more clients year upon year.

    My clients often compliment me about my website. I have since built a couple of websites for friends and family-and I really enjoy and love to doing it.
    You're 90% of the way there.

    I'd suggest you talk to all your business friends and ask who they
    know who owns a business and would like:

    # A website or
    # To get more customers coming from their website.

    Some will want to hire you themselves.

    Others will be happy to call some people they know for you
    on the spot, recommend you and hand you the phone to set
    up a time to talk.


    With your current contacts and experience it doesn't have to
    be any more complicated than that.

    As soon as you look at some sites with your knowledge you'll
    quickly see ways you can help them.

    You have a lot more knowledge and expertise than you give yourself
    credit for.

    Just run with it and you should be making good money very quickly.

    Kindest regards,
    Andrew Cavanagh
    {{ DiscussionBoard.errors[9167428].message }}

Trending Topics