Marketing a Lawn Care Business...
My first year in business I went out in full force with flyers door to door. The only other means of advertisement I did was Craigslist (online.) All my work paid off in researching marketing techniques, especially when designing my flyers. I winded up with many, many side jobs doing tree trimming, flower beds, mulching, sod, and more this spring. Best of all, I landed over 60+ weekly mow customers my first year in business which is BEYOND what I expected.
Now I'm back on the drawing board for next year and have some questions and looking for some ideas for making my change to my Lawn Care business. Next year, I'm looking to "tighten" my work routes, do less driving, and more working. I want to market and gain more customers in the neighborhoods and streets where I currently service, and drop the customers that are further out than I want to service. For example, I currently have one street where I do the HOA work, maintain the neighborhood park and entry way, and also maintain nine properties on this one street. I want to target areas like this where I have numerous properties on one street and obtain the neighbors as customers. That way I have less travel time to my properties, don't have load/unload equipment time, fuel cost, I can simply take the mowers from one lawn to the next. I've got numerous customers (neighbors) from just word of mouth and them seeing me working on their neighbors lawn. However, I'm looking for ideas to get more "neighbors" to buy my service. I'm looking for ideas on intensives or something I could do to achieve this. I have a whole year and am just on the drawing board, but I know there's some intelligent people her with some good ideas. As of right now, all I can think of is drawing up a short company biography, explaining my roll in the neighborhood, and offering a good incentive, and going door to door talking to people. Any ideas would be appreciated!
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