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New Business | Deciding Best Marketing Method

by meowis
6 replies
hello guys,

I'm reaching out to any experienced entrepreneurs or people that may have good ideas on helping me suggest a good way to CHOOSE which marketing method to use in order to get the most conversions and ROI.

My business provides a premium web design service for customers in order to improve their outdated website OR have a website for better business identity, increased consumer confidence and more leads. Our selling point is making customers aware that the govt. is offering a VERY large cash grant for them for upgrading their website.

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For simplicity, lets use a list of 30,000 leads that i have complete with name,number,address,business name,email.

I could try many strategies (which vary in cost/effort/quantity/potential penetration/conversion) :

-Cold Calling
-Visit to office after making appointment (face2face sales)
-Email blasting using SMTP client
-Dropping eye-catching leaflets in their mailboxes
-Mailing envelopes with letter of sale/offer/promo

If i do an email blast, i believe that it will be overkill to also send the same lead a written ad by mailbox. I was thinking of testing each of these methods in small batches, and choosing to concentrate most on the one that yields the best ROI.

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Does any one know of any way to compare these marketing strategies in order to choose the best one ?

Thanks in advance for any feedback !
#business #deciding #marketing #method
  • Profile picture of the author TakenAction
    My advice is to go with a mix of direct mail and cold calling. Do a test of 100 direct mail letters or so to businesses (make sure the letter makes them want to take action) and also make sure you hand write the address and stuff.

    Give them a call 2-3 days after they should have received the letters and try to make an appointment or close them.

    Also just curious, what is the grant from the gov. deal? Can you explain that more?
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    • Profile picture of the author meowis
      Originally Posted by TakenAction View Post

      My advice is to go with a mix of direct mail and cold calling. Do a test of 100 direct mail letters or so to businesses (make sure the letter makes them want to take action) and also make sure you hand write the address and stuff.

      Give them a call 2-3 days after they should have received the letters and try to make an appointment or close them.

      Also just curious, what is the grant from the gov. deal? Can you explain that more?
      Thanks for your advice, i think its a good sales strategy to stretch the value for my leads. The govt. grant in my country right now allows SMEs to receive a cash grant for 160% of the amount used for upgrading/innovating your business.

      There are some minimal requirements, however they are easy to satisfy if the client's business is active. I provide the value added service of helping companies to apply for these grants during the application period/quater after the sale.
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      "Everyone laughed at me when i told them i wanted to make money on the internet. Guess who's laughing now ?"

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  • Profile picture of the author AmericanMuscleTA
    Do a little bit of everything. if you have money to do direct mail then that's your best bet. If not, cold calling is the way to go until you get some cash.

    Create a free report on how the gov't is offering a very large cash grant for them to upgrade their websites.

    Give your prospects a reason to respond now, not tomorrow.
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    David Hunter | Duke of Marketing
    www.DukeOfMarketing.com
    www.BibleAndFriendsYouTube.com

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    • Profile picture of the author meowis
      Originally Posted by AmericanMuscleTA View Post

      Do a little bit of everything. if you have money to do direct mail then that's your best bet. If not, cold calling is the way to go until you get some cash.

      Create a free report on how the gov't is offering a very large cash grant for them to upgrade their websites.

      Give your prospects a reason to respond now, not tomorrow.
      Any templates that you could point me to for this free report, I could setup an autoresponder through my CRM software that sends a welcome message together with a "free report".

      The reason to respond now could be generated from the fact that payment for the service has to be before the end of each quater, so that they can apply for the grant in the next. This will add urgency.
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      "Everyone laughed at me when i told them i wanted to make money on the internet. Guess who's laughing now ?"

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  • Profile picture of the author randomsoftwaregroup
    I think AmericanMuscleTA hit on something with the Free Report. Create a nice white paper about the grant, why upgrading their website can greatly increase their profits, and offer phone consultations for questions.
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  • Profile picture of the author AmericanMuscleTA
    It can be a one page or 5 page report. Basically, it's just a big sales letter.

    As randomsoftwaregroup said above, talk about the grant, then talk about how their website upgrade and help increase their business, and then make them an offer to call you.
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    David Hunter | Duke of Marketing
    www.DukeOfMarketing.com
    www.BibleAndFriendsYouTube.com

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