
People Will Pay More if ...
▫ You have demonstrated superior value
▫ You have demonstrated superior quality
▫ You have demonstrated superior ROI
▫ You have a 'premiere' brand
What can you do do to increase your sales proposition in 1, 2, 3 or 4 of the above ares?
Joel
âDo not seek to follow in the footsteps of the wise; seek what they sought.â - Matsuo Basho