9x12: What value to place on 3 month referral program?

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Part of my 9x12 co-op program, in addition to the mailing, is supplying each member of the co-op a stack of flyers to refer the other businesses to their customers.

I am tweaking my marketing to include this and am placing a dollar value on each component, but I am not sure how to value this.

What value would you place on 15 other businesses referring their customers to you via the 9x12 card over a period of three months?

#9x12 #month #place #program #referral

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