2 Free Tools Create Badass Ads

11 replies
Since Facebook advertising is all the rage now,
we know images play a BIG part in their success or
failure.

It does it in 2 ways...

1 Eye catching

2 Sets the right thoughts about you.

The second one is used rarely,
or used poorly.

Why is it so important?

Since this gives us the opportunity to
positively influence the sale then we should use it.

Here's an experiment by researchers to see if a group of people can have 2 opposite experiences in the same situation.

They told a class of children that their teacher was away and a new teacher would take their class for the day. They handed out a bio of him. Half said he was fun and the other half said he was strict.

At the end of the class the students were asked to give feedback on the teacher.

Nearly every student which was told he was fun thought he was and the others who were told he was strict
came back and said he was strict.

All had the same situation, yet responded by what they had
previously told what to expect, as told by someone else.

Knowing this, what if we made our own newspaper article?

Or Obama saying something related to what we are offering?

Well we can now!

fodey.com Allows us to create our own fake newspaper article.

phrase.it allows us to add speech bubbles to images,
even to Obama.

Go check them out, let your mind loose but don't gover over the line by saying Abama endorses you...
that would be stupid.

Best,
Ewen

P.S. A split test was done between a postcard and a fake torn out newspaper article
in an envelope. The last one won.
#ads #badass #create #free #tools
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    • Profile picture of the author DABK
      Thanks. Since Thanks is too short for this forum, Thanks again.
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      • Profile picture of the author 9999
        Never thought of this, will take a look. Thanks for posting this!
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    • Profile picture of the author Kilterman
      Originally Posted by Jason Kanigan View Post

      Lol that's what I used to create that article about Claude


      LOL!!! This made me laugh out loud
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  • [QUOTE=ewenmack
    P.S. A split test was done between a postcard and a fake torn out newspaper article
    in an envelope. The last one won.[/QUOTE]


    Surely a mistake.

    Because nothing beats the phenomenal power of Postcards.

    Unless the postcard was badly done and the fake newspaper was goodly done.


    Steve
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    • Profile picture of the author unglued
      I'd like to thank Ewen for bringing this tool to light, Jason for adding the humorous (and thusly hopefully more memorable) twist, and Steve for making me shudder to think just how effective a postcard could be when followed up later with a spoof newspaper article that references the previously-sent postcard with shock and/or hilarity.

      Poor Claude...
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    • Profile picture of the author ewenmack
      Originally Posted by Steve The Copywriter View Post

      Surely a mistake.

      Because nothing beats the phenomenal power of Postcards.

      Unless the postcard was badly done and the fake newspaper was goodly done.


      Steve
      Actually it was the postcard ad made into a tearsheet
      and stuffed into an envelope.

      It was done by a split test master.

      Best,
      Ewen
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      • Originally Posted by ewenmack View Post

        Actually it was the postcard ad made into a tearsheet
        and stuffed into an envelope.

        It was done by a split test master.

        Best,
        Ewen

        You put a Postcard into an envelope???

        Travesty!!

        Outrageous!!

        Shocking!!

        Hiding a phenomenal postcard, and making the good people open an envelope - never do that (lol)


        Steve
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  • Profile picture of the author M Bissonnette
    First impressions are everything!
    Thanks for the post
    Signature

    An investment in knowledge pays the best interest

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  • This is quite a unique post. It really is something different. Great idea.
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  • Profile picture of the author McKattry
    Fake Newspaper article... hahaha.

    Reminds me of War of the worlds! Better watch out, the lawsuit happy public might take issue
    Signature
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