The rep told me that I would get free shipping (about $25 on this order) if I watched a video and called a number at the end of the video.
Here's a link to where the e-mail (order summary) sent me...(completely non affiliate link)
Deluxe eChecks Offer: Free Shipping
I watched the video, called the number, and the rep gave me the credit.
I had never seen this exact funnel before. I thought it was a clever way to force full viewership of a promo video.
Me? I would have made the video a full blown presentation...and when they called, I would have tried multiple closes, downsells, and upsells.
But I was calling Deluxe, and I was just getting a rep. He asked "Is this something you would be interested in?"...and that was all.
Of course, they can't hammer too hard, or they will lose the customers....but I thought it was an interesting idea.
It's better than just saying "With your order, you get free standard shipping".
He said "with this order you can get free shipping, if you watch a short video. Would you be willing to watch the video to get your shipping charge credited?"
For a $25 savings? I don't think I would watch an hour long video....but some might.