Offering Free Shipping To Get A Video Reviewed

6 replies
I just ordered a ton of receipts from Deluxe.com.

The rep told me that I would get free shipping (about $25 on this order) if I watched a video and called a number at the end of the video.

Here's a link to where the e-mail (order summary) sent me...(completely non affiliate link)
Deluxe eChecks Offer: Free Shipping

I watched the video, called the number, and the rep gave me the credit.

I had never seen this exact funnel before. I thought it was a clever way to force full viewership of a promo video.

Me? I would have made the video a full blown presentation...and when they called, I would have tried multiple closes, downsells, and upsells.

But I was calling Deluxe, and I was just getting a rep. He asked "Is this something you would be interested in?"...and that was all.

Of course, they can't hammer too hard, or they will lose the customers....but I thought it was an interesting idea.

It's better than just saying "With your order, you get free standard shipping".

He said "with this order you can get free shipping, if you watch a short video. Would you be willing to watch the video to get your shipping charge credited?"

For a $25 savings? I don't think I would watch an hour long video....but some might.
#free #offering #reviewed #shipping #video
  • Profile picture of the author Jen R
    This reminds me of mobile games like "Temple Run". Watch a promo video clip and the game will reward you with a free gem, which in turn can be used to buy power ups and lives.

    But those videos are very short and there isn't a call to action.
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    • Profile picture of the author jake244
      That is a good idea...
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  • Profile picture of the author Peter Lessard
    Very interesting angle. I would love to see behind the scenes on this and know if they are bothering to carefully monitor their conversions and adjust their scripts or split test scripts and and offers.

    What drives me crazy is when someone implements a cool idea, does it 90% correct then scraps it and moves on because they don't bother doing the 10% of tweaking that is needed to make it a game changer.

    How many times have we all taken on a new client and they say "I tried that, it doesn't work for my business."

    So frustrating trying to explain over and over again that just because you "tried it" does NOT mean you did it properly or put in the necessary time and tweaking.

    In 15 years at this I have seldom seen any campaign that was an instant smash. Instead I have seen campaigns that showed a glimmer of promise and were turned into hits by monitoring and massaging as needed.

    thanks for the share!
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  • Profile picture of the author Greg guitar
    Always good stuff from you Claude; not only is it an excellent and intriguing idea; your critique of the way they handled you live is spot on. The rep couldn't have said anything much worse; almost as if they said "so you probably don't want to buy anything else today, right?".

    It's sad, because the way they got your permission is clever, but then they threw your attention in the garbage once they got it.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by Greg guitar View Post

      Always good stuff from you Claude; not only is it an excellent and intriguing idea; your critique of the way they handled you live is spot on. The rep couldn't have said anything much worse; almost as if they said "so you probably don't want to buy anything else today, right?".

      It's sad, because the way they got your permission is clever, but then they threw your attention in the garbage once they got it.
      Thanks, Greg. To be fair, they were only making the offer at the end of an order, and most of us are repeat customers. The customer value was too much to allow any chance of a buyer getting angry.

      But I was talking to a small Mastermind Group, I belong to, and I explained the offer I got. We were talking about this kind of "view a video, call a number, and get a free something" offer. It would be a great way to get someone to watch your entire video presentation, and then call you.

      I'm working now, to try to place it in my marketing funnel.
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      • Profile picture of the author McKattry
        It's refreshing to see a new idea. I don't get irritated with the public for not testing an idea though, they really just don't know any better, and anyway, it means the bar is lower for everyone else
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