In particular, the doctor in this complaint seems to break it down pretty well: Ripoff Report | Metro Marketing Complaint Review N Howell, New Jersey: 807320
His biggest issue seems to be that he's unable to deliver QUALITY leads. Is providing quality leads a problem with lead generation marketing in general or is he doing something wrong? His business seems to be about calling potential leads & offering a free deal (free spinal screening from a chiropractor, for example). But he just seems to have a TON of bad complaints about the quality of his leads.
Is cold calling a terrible way to generate leads? Just curious because I'm trying to determine what methods to use for my own lead gen. Currently, I'm setting up landing pages & ads on craigslist, but I thought cold calling may be another decent approach...perhaps not.