How would you market a product like this?

revere engineer what your competitors are doing... and do it better!

What EXACTLY is a specific niche?

Corporate business and offices is just too big. You need to really drill down and focus on one particular group, filter out the types of business that simply wouldn't need or desire such a thing.

Pick one target, call into it, determine who the best decision maker would be, set demos/appointments with them. Don't call into the niche to sell -- call, call, call in order to completely fill up your calendar with demos. Evaluate your performance and then make some decisions after giving it a really good effort (Change up the script? Add some different pain points? Try a different target? etc...)

Do some searches here in this section for Jason Kanigan, maybe even reach out to him, you will need to put together a phone conversation that is repeatable. Give yourself some time to develop the skill.

Edit: you need to identify a couple of specific things that your niche struggles with that your product(s) can resolve. Use these issues/problems to help identify good prospects that would have a need and would be interested to take a look --- the phone probably is going to be the most cost-effective and efficient way to do this.

What advantages are there to the business to use your glass whiteboard as opposed to what theyd already have in place on their walls and why should they spend £££/$$$ to upgrade to something they probably don't even need to upgrade to?

Thank you very much everyone,
I appreciate the responses.

Some very high quality people here, I'll suggest these ideas to the boss.

Thanks again!
- Yui

Hi there,

Forget about brand building.

Here's what we would do:

We would buy bulk quantities of the cheapest whiteboard pens we could find.

Then we would get on the phone and call every office we could offering them 2 free white board pen sets, at the same time asking them, "You do have a whiteboard, don't you?".

Whether they do or they don't you now have a reason to go talk to them. If they do, tell them you'll be by tomorrow with their free gift. While there, hawk your glass board.

You could also accomplish the same thing with direct mail, only more effectively.

All the best,

Sasha.

Depending on how well they actually work and the cost, you might be able to sell them to schools. Especially if you can find schools that still have old chalk boards they want to swap out.

Another idea is to find a partner. Find a company that builds or remodels office buildings and offer to partner with them to have the boards installed as part of the construction.

Glass dry erase boards won't stain or show ghost letters, so that's a plus. I actually prefer just using a piece of glass on top of a matte sheet than a traditional whiteboard for that reason. Another bonus, you can use dry erase markers or a marker that needs a cleaner to come off, so you could section off parts of your board to be semi-permanent while having other areas that are more easily erasable. Just the marker selection alone make sit worth it.... dry erase, wet erase, grease pens, glow in the darks (which really pop under a black light), or permanent marker ("permanent" still comes off with cleaner, but not a dry swipe). They look a lot better too.

They aren't hard to sell once you get people thinking about it the right way. Show a whiteboard that's junky looking with ghosted letters and scuff marks, beside your nice clean glass board - you could also show a progression (After one year, after five years, etc.) as the white board looks worse and worse yours looks great.

Then you need use scenarios ... the trendy startup office, the stiff boardroom, the bar/restaurant making their daily specials pop with the glow marketers, a classroom, collaboration space in an office, etc.

It's all about how you present what you're selling. I am not talking solely about this product, but think about it for a moment.....if it helps someone and their business, whether it makes them money, gains more customers, organize business, or grows their brand, then you will find that it is worth selling and can be sold. Again, it's all about how you present it and what you do with your product that shows it is worth the time and money to invest in.