"Stop struggling. It's alot easier to get a ton of clients when..."

Hey,

It's alot easier to get clients when...

...you have several detailed case studies that prove that you can do what you say you can do.

This may seem obvious to you and I now, but the question is...how many detailed case studies are you using in your marketing right now?

One?

Three?

None?

It wasn't until I stumbled across a unknown (to me at least) facebook expert (Jason Hornung) and went through his funnel that I decided to buckle down and get my case studies together.

When I first opted in on Jason's landing page, I was highly skeptical because I'd never heard of him before.

However, by the time I went through his extensive and well-documented case studies, I was a raving fan.

In my eyes, his case studies sold me on him as a expert.

He doesn't have the best looking website. He doesn't have tons of products out right now and he's not a big name gure.

However, what he has are several case studies that sell you on him as a expert.

Yes, I know he is Frank Kern's facebook guy, but I didn't know that until I went through Mass Conversions.

And just to be clear, when I say case studies, I'm talking about case studies that move the conversation forward towards hiring you.

I've seen some case studies that bored me to tears and didn't inspire me to take any kind of productive action towards hiring the expert.

Does this mean that you should drop everything you're doing and focus on documenting case studies?

Maybe...maybe not.

Only you can decide on how quickly you should implement case studies into your marketing campaigns.

I don't know about you, but I'm going back through my testimonials and seeing which ones are the best candidates for becoming positioning tools to help me close more deals.

See you at the top,

Chris