I am building a mobile directory and am offering businesses in my niche a free listing in hopes of one day being able to help them with other services we provide ( mobile sites, sms marketing, etc).
So today I walked into a tanning salon knowing full well I will get the owner today. I was told last week exactly when she worked, name, description, everything, by an employee.
I asked if she was (name) and when she said yes I introduced myself. The salon was dead. No one in the lobby and only one car in the lot. This empty sort of disgusted look came over her face and she just stared at me.
I told her what I was about and that I would like to give her a free listing to help promote her business. I explained that the directory would be like a network of service and product providers all in the same niche and it would help everyone get more customers. Again I stressed that is was free.
She said in a rather snotty tone, " why would I let you use my name to promote your business? If you want my business in your directory, you'll have to pay me for it."
Now I have been selling for awhile so I was able to withhold my emotions and not react. I just said "hmm, I hadn't considered that perspective", but I am not promoting my business. I am promoting yours and others. My business wont be listed."
She asked if I had any materials I could leave because she didn't have time to talk as she was very busy. I did and I thanked her for her time and left.
I sat in the car for a few before resuming my quest, just chewing over what she said. I was amazed and wonder if anyone here would have been too.
My takeaways were:
She's an easy mark so hates salespeople.
She thinks her business is of great value to the community.
She doesn't have enough sense to realize another business person who could potentially recommend her business just left with a really bad taste in his mouth and wont likely say anything positive about her business.
She is just stupid.
Happy NOT to have her in my directory.