"You're not fooling anyone. Business owners know if you're just money-grubbing..."

Hey,

Have you noticed that business owners are getting
more cynical?

Is it something you're doing that's making their walls
come up?

If you come across desperate and are mostly just interested
in closing the deal for the most money you can extract
from the client, they can sense that.

I know I can when it happens to me.

But, there are a few guys out there who really come
across as caring about their target market.

(I say "come across" because I don't know them personally,
so I can't co-sign for them across the board. I've been burned
a few too many times doing that.)

For example, I love reading Perry Marshall's salesletters because
he articulates the problems I'm having (and that his product solves)
better than 99% of the salesletters I read.

His salesletters read like a book and are literally longer
than some books that are being sold on Amazon.

But that's besides the fact.

The fact is that most of his salesletters have a great lead
or opening and begin to weave a true story filled with examples,
testimonials and truths that resonate with me.

Not only that, but they educate too.

So, not only will I have the opportunity to invest in
a solid product, but I come away better for just having
read his salesletter.

That's unheard of in this day and time.

Plus, he does a great job of identifying the problems
that his target market has.

Now, I don't know if he writes his own salesletters and
that's not even the point.

The point is...he understands and totally gets his target
market and authentically makes me feel as if he's been
where I am and has conquered the mountain and will show
me how to conquer it too.

Do your prospects and clients feel that way about you
and the way that you market to them?

Do they feel empowered, uplifted and "understood" just
from reading your salesletters, attending your webinars
or reading your emails?

Do they seek out your marketing messages because they
teach them as well as present solutions to their most
pressing problems?

If not, we have some work to do.

And yes I realize that you may not be a million dollar
copywriters (yet), but I'm sure that we can agree that it's
a worthy goal to find a way to communicate your sales
messages to your target market in a more meaningful way.

Food for thought.

See you at the top,

Chris