I'm all about standing on the shoulders of giants in order
to reach higher and further, but there's a point when
it goes a bit too far.
Like when guys throw around how much Dan Kennedy
charges for one-on-one consulting and then say that any
consultant or coach can charge the same amount.
It takes a certain set of skills, a certain type of offer
being presented in a specific way to the right type of
client to charge what Dan Kennedy does.
Don't let anyone fool you.
You have to earn the right to play at that level.
So, I'm not going to fall all over myself and man-crush
on him just because he charges a small fortune to
work with him personally.
In fact, I feel that he should be charging what he does.
After all, he's Dan Kennedy for crying out loud!
He has dozens of published books.
Over 100+ great products that he's created.
Walks around with a rolodex filled with the personal contact
information of hundreds of who's who of fortune 500 companies.
Plus, he has so many documented testimonials and case
studies from seven figure ceo's that it will make your head spin.
In short, he has very little in common with us at this
point of his career.
But don't get me wrong.
Of course we should strive to get to that level, but unless
we have the same exact set of circumstances, experiences
and expertise as he does, then it's not going to happen
in the same exact way.
But, it can happen in it's own way for you.
And I'm definitely not bashing Dan Kennedy or telling you
that you'll never reach that mountaintop alongside Dan.
I'm just pointing out that he's probably not the best
person to try and imitate at this point of his career or
your career for that matter.
If you're like me, then you're probably more interested in
hearing what a no-name consultant out in the middle of
podunk nowhere, who doesn't have 20 years of experience,
is doing to get clients to pay his high fees.
A up close and personal look into the consulting business
of a no-name guy who made it to the big league in the past
18 months would be infinitely more valuable to me right now.
So, here's what I'm trying to say:
You can't start by trying to build a consulting empire
like Dan Kennedy from day one.
Start right where you are.
Build a list of 100, 500 or 1,000 targeted business owners
that you can email, mail or call to make a offer to.
Write one book.
Heck, start by writing one chapter of one book.
Put together one training workshop that you can record
on a cd or as a mp3 on your website.
Setup one facebook ad campaign each day and run a offer.
If you're not willing to start right where you are by
building one brick at a time, you'll never get to charge
what Dan Kennedy does.
Harsh, but true.
Food for thought,