"Don't get too carried away with this funnel stuff..."
Hey,
I know that I spend alot of time talking about funnels
and systems, but some consultants are emailing me
with a crazy question.
Basically they're asking me if I recommend that they stop
the hard-core prospecting (cold-calling, emailing, in-person
visits etc.) and just focus on building their funnels and
driving traffic into them.
My answer to them:
Let's not be rash.
Nothing should get in the way of your daily prospecting &
money-making activities.
Especially if you don't have a proven and effective lead
generation strategy to replace it with.
(...if you haven't heard me talk about daily money-making
activities before, here's what I mean: cold-calling, emailing,
mailing, running ads, posting ads etc.)
In fact, you should plan everything else in your day around your
money-making activities because they are your foundation.
Do them first thing in the morning whenever possible.
And don't even think about stopping them while your
building your lead gen funnels.
You need to be able to do your prospecting AND funnel
building at the same time.
The only time you should ever consider stopping the hard-core
prospecting methods is if you've mastered at least one
(preferably three) traffic sources.
(aka. Facebook, Linkedin, Youtube Ads, Display Ads in Industry Publications etc.)
And only if those are producing predictable and consistent results.
Not a second before.
Sometimes I get consultants who tell me that they have
stopped everything in order to fiddle around with Optimizepress,
Leadpages or some other software in anticipation of being
flooded with leads through their "not yet built" funnel.
That's just unwise.
You need to stick to the basics until you've mastered a
traffic source to the point where you "know" you're going
to get two or three (or whatever your goal is) qualified
leads per week that lead to signed contracts and cash in hand.
If you haven't yet reached that level of consistency and
predictability, then stick to the hard-core prospecting while
building and testing your funnel until you do.
And don't email me saying that you should never stop
cold-calling, email blasting, going door to door etc.
Maybe that's a viable plan for scaling and growing for big agencies,
but no independent local consultant (one or two man shop) in his
or her right mind should be chasing prospects when they have
qualified prospects chasing them.
After all, once you've reached the point where business
owners seek you out due to your lead generation systems,
you 've reached the promised land.
Now it's time to focus on conversions and keeping the
gravy training rolling in.
See you at the top,
Chris
I know that I spend alot of time talking about funnels
and systems, but some consultants are emailing me
with a crazy question.
Basically they're asking me if I recommend that they stop
the hard-core prospecting (cold-calling, emailing, in-person
visits etc.) and just focus on building their funnels and
driving traffic into them.
My answer to them:
Let's not be rash.
Nothing should get in the way of your daily prospecting &
money-making activities.
Especially if you don't have a proven and effective lead
generation strategy to replace it with.
(...if you haven't heard me talk about daily money-making
activities before, here's what I mean: cold-calling, emailing,
mailing, running ads, posting ads etc.)
In fact, you should plan everything else in your day around your
money-making activities because they are your foundation.
Do them first thing in the morning whenever possible.
And don't even think about stopping them while your
building your lead gen funnels.
You need to be able to do your prospecting AND funnel
building at the same time.
The only time you should ever consider stopping the hard-core
prospecting methods is if you've mastered at least one
(preferably three) traffic sources.
(aka. Facebook, Linkedin, Youtube Ads, Display Ads in Industry Publications etc.)
And only if those are producing predictable and consistent results.
Not a second before.
Sometimes I get consultants who tell me that they have
stopped everything in order to fiddle around with Optimizepress,
Leadpages or some other software in anticipation of being
flooded with leads through their "not yet built" funnel.
That's just unwise.
You need to stick to the basics until you've mastered a
traffic source to the point where you "know" you're going
to get two or three (or whatever your goal is) qualified
leads per week that lead to signed contracts and cash in hand.
If you haven't yet reached that level of consistency and
predictability, then stick to the hard-core prospecting while
building and testing your funnel until you do.
And don't email me saying that you should never stop
cold-calling, email blasting, going door to door etc.
Maybe that's a viable plan for scaling and growing for big agencies,
but no independent local consultant (one or two man shop) in his
or her right mind should be chasing prospects when they have
qualified prospects chasing them.
After all, once you've reached the point where business
owners seek you out due to your lead generation systems,
you 've reached the promised land.
Now it's time to focus on conversions and keeping the
gravy training rolling in.
See you at the top,
Chris