High End Local SEO - Where Can I Find Sales People?

21 replies
Hey guys,

I'm currently renting out my lead generation sites to high end local business, which is great..

But the problem I have is that most of my clients are close friends, family, referrals.

I'm really good at SEO, but I want to be able to scale this up faster.

Does anyone have any tips on where I would be able to find highly motivated sales type people that love to partner & commission?

And please dont' say Odesk lol

I know there are people out there that absolutely love to sell, but I don't know where to start!

Any help is appreciated, thanks!
#end #find #high #joint venture #lead generation #local #local seo #partner #people #sales #sales agent #seo
  • Profile picture of the author Johnny Mathis
    I have a florist I've been trying to get someone to do SEO for the longest. What can you do for around 250-400 a month
    {{ DiscussionBoard.errors[9242273].message }}
    • Profile picture of the author coloma21
      Hey Johnny,

      I can definitely do a decent amount for $400/mo.. In most cases, take her to page 1 within the first month...

      But the problem with lower end sales like that is the profits left over after SEO cost isn't enough to make worth of my time... hope that kind of makes sense...

      That's why it's best to stick to higher end SEO, where someone would be around $970/mo minimum... I actually get better results with that budget, and everyone is happy...
      {{ DiscussionBoard.errors[9242305].message }}
  • There are tons of people on this forum who make posts about how they do sales. Talk to some of them.

    Making a paid ad on the Warriors For Hire section could be another idea.

    Go to WSO products and read through some of the posts of people who also say they are into sales and cold calling, and talk to them.

    You could go to TaskArmy.com and find an outsourcer who "may" be interested in working for you.

    Of course, I would recommend making just a few telemarketing ads on Craigslist. Believe it or not, there are still lots of people on CL who may be perfect for your offer to be your sales agent. Just make your ad interesting, schedule interviews, and see how great some of those guys are.

    Hope it helps
    {{ DiscussionBoard.errors[9242345].message }}
    • Profile picture of the author coloma21
      Oh wow, those are some really great ideas man.. thanks a bunch!
      {{ DiscussionBoard.errors[9242351].message }}
      • Profile picture of the author OpenAccessBPO
        Looking for high end local SEO Specialist might be tough you may try to search on LinkedIn and find quality person by looking on their online resume and put them on a week of trial.
        Signature
        Call Center Philippines that offers voice, non-voice, & back office solutions from its Philippine operations site. Open Access BPO lets clients customize their outsourced services to fit their business' needs.
        {{ DiscussionBoard.errors[9243101].message }}
      • Originally Posted by coloma21 View Post

        Oh wow, those are some really great ideas man.. thanks a bunch!


        No problem. Glad I could help.

        Sales agents who work by commission only will be much more hardworking than somebody who gets paid an hourly rate, so it's safe to say that when you find an agent, they"'lol work hard for ya.
        {{ DiscussionBoard.errors[9247659].message }}
        • Profile picture of the author Rus Sells
          That's not necessarily true at all!

          You may find that they actually work much less for you and more for themselves.

          I've learned through much hiring and firing that you have to really be selective when hiring commission only people. I found that sometimes they act like they are working for you and are really just looking for a better employment opportunity. Even worse the sometimes end up pitching another businesses opportunity whom they also work on 100% commissions for as well.

          Originally Posted by internetmarketer1 View Post

          No problem. Glad I could help.

          Sales agents who work by commission only will be much more hardworking than somebody who gets paid an hourly rate, so it's safe to say that when you find an agent, they"'lol work hard for ya.
          {{ DiscussionBoard.errors[9247676].message }}
        • Profile picture of the author iAmNameLess
          Originally Posted by internetmarketer1 View Post

          No problem. Glad I could help.

          Sales agents who work by commission only will be much more hardworking than somebody who gets paid an hourly rate, so it's safe to say that when you find an agent, they"'lol work hard for ya.
          I do disagree with this. From my experience, many people who are willing to do commission only aren't even worth interviewing. Out of thousands of resumes I've received, only a few I thought were worth interviewing, and many never even worked out. I have had some that were great, but I think a small hourly rate with smaller commission you can get people to stick around longer.

          Commission only... you get a lot of people that stick around for a month or less which costs you more money in time than you're able to make off them.
          {{ DiscussionBoard.errors[9248086].message }}
          • Originally Posted by iAmNameLess View Post

            I do disagree with this. From my experience, many people who are willing to do commission only aren't even worth interviewing. Out of thousands of resumes I've received, only a few I thought were worth interviewing, and many never even worked out. I have had some that were great, but I think a small hourly rate with smaller commission you can get people to stick around longer.

            Commission only... you get a lot of people that stick around for a month or less which costs you more money in time than you're able to make off them.
            For me, I offered great incentives and lots of additional gifts for them when they sold higher. It was all about giving them more and more to motivate them to work harder.
            {{ DiscussionBoard.errors[9248182].message }}
            • Profile picture of the author iAmNameLess
              Originally Posted by internetmarketer1 View Post

              For me, I offered great incentives and lots of additional gifts for them when they sold higher. It was all about giving them more and more to motivate them to work harder.
              What did you offer? For me, it's tough to figure out what additional things would motivate people. You'd think people would be motivated by money, but I've found that to be rarely the case. Very weird...
              {{ DiscussionBoard.errors[9248237].message }}
              • Profile picture of the author kenmichaels
                Originally Posted by iAmNameLess View Post

                What did you offer? For me, it's tough to figure out what additional things would motivate people. You'd think people would be motivated by money, but I've found that to be rarely the case. Very weird...
                If you want people to be motivated by money, then you have to motivate them.

                Either in your sales process or during your lead creation.
                The best way is to start it with leads and cultivate it during the sale.

                - it's your job to direct them appropriately - Your experience comes down to your process.

                I find greedy, money lustful, stars in there eyes, pipe dreamers every day.
                My job is to bring them back down to earth with a reality check.
                Signature

                Selling Ain't for Sissies!
                {{ DiscussionBoard.errors[9248300].message }}
              • Originally Posted by iAmNameLess View Post

                What did you offer? For me, it's tough to figure out what additional things would motivate people. You'd think people would be motivated by money, but I've found that to be rarely the case. Very weird...
                Usually, it would just be additional cash or even slightly bigger commissions once they reach a specific set of sales. It's true though that you do lose certain sales people, especially after they realize that they won't be getting anything else than just a slight commission bump.

                Some liked it when I gave them a couple extra hundred at the the end of the month if they reached X amount of sales.

                It's not exactly the easiest to find motivated sales agents WITH EXPERIENCE, but if you're not afraid to go for people in other countries, you would be shocked at how much $200 per sale could be for them.
                {{ DiscussionBoard.errors[9248771].message }}
    • Profile picture of the author jamesfreddyc
      Originally Posted by internetmarketer1 View Post

      Of course, I would recommend making just a few telemarketing ads on Craigslist. Believe it or not, there are still lots of people on CL who may be perfect for your offer to be your sales agent. Just make your ad interesting, schedule interviews, and see how great some of those guys are.

      Hope it helps
      Just be prepared for the time required to perform this process. It takes a lot of effort and energy and you better be organized or have some systematic way to filter people quickly. Otherwise you will be getting lots of "yes" men that will simply strip you of your time/energy --- especially if you need them to work remotely.

      I've yet to find a single person that is willing to use the material I have developed, stick to the prospecting processes I have defined and give it a serious go for a decent amount of time. It's really tough.
      {{ DiscussionBoard.errors[9243490].message }}
      • Originally Posted by jamesfreddyc View Post

        Just be prepared for the time required to perform this process. It takes a lot of effort and energy and you better be organized or have some systematic way to filter people quickly. Otherwise you will be getting lots of "yes" men that will simply strip you of your time/energy --- especially if you need them to work remotely.

        I've yet to find a single person that is willing to use the material I have developed, stick to the prospecting processes I have defined and give it a serious go for a decent amount of time. It's really tough.

        Agreed. I wouldn't say it's the best idea to go about finding an agent, but it's a way for sure. I found a couple of people a long time ago who would work extremely hard. I had only 4 or 5 guys or so, and one of them would land a client for me at least once a week, but they were really experienced in a sense that they've been doing sales for quite awhile. Of course, it takes a lot of effort to keep the team going. Lots of emailing and chatting to make sure everyone is work equally hard. They were all sales commissioned only, which made it easier on eye to avoid giving them any money upfront.
        {{ DiscussionBoard.errors[9247667].message }}
  • Profile picture of the author jamesfreddyc
    I agree Rus. I have actually shifted my effort away from recruitment because it was too big of an expense compared to doing my own prospecting. I think going into my business I had this idea of running a team but have found out that I first need to run myself to be able to attract others, transfer skills and establish motivation.

    In short: don't expect others to do what you don't do.(or know how to do) is a truism in the real world of business development.
    {{ DiscussionBoard.errors[9247797].message }}
  • I mean, some of them may not be the right people to hire, especially since some do try to think more about themselves....


    But I am saying primarily out of my own experience. I have found people who have helped and worked with me, and it has worked out well where they would constantly make sales. If it hasn't worked for you, that's not my fault.
    {{ DiscussionBoard.errors[9247828].message }}
    • Profile picture of the author iAmNameLess
      Originally Posted by internetmarketer1 View Post

      I mean, some of them may not be the right people to hire, especially since some do try to think more about themselves....


      But I am saying primarily out of my own experience. I have found people who have helped and worked with me, and it has worked out well where they would constantly make sales. If it hasn't worked for you, that's not my fault.
      yeah, I think that it really depends on multiple issues. Average sales cycle, average sale, how intense is the training, etc. Commission only could work great for some people and awful for others. The longer the sales cycle, the worse off commission only will be, unless you have some real experienced people.
      {{ DiscussionBoard.errors[9248099].message }}
      • Originally Posted by iAmNameLess View Post

        yeah, I think that it really depends on multiple issues. Average sales cycle, average sale, how intense is the training, etc. Commission only could work great for some people and awful for others. The longer the sales cycle, the worse off commission only will be, unless you have some real experienced people.
        Yup, I know exactly what you mean. I do have to say that I have had my own inexperienced sales agents who didn't do much and others great guys did move on to more things, but I did see success in having my own sales agents.

        I was lucky enough to get a few people who were really experienced in the field.
        {{ DiscussionBoard.errors[9248176].message }}
  • Profile picture of the author KloudStrife
    Originally Posted by coloma21 View Post

    Hey guys,

    I'm currently renting out my lead generation sites to high end local business, which is great..

    But the problem I have is that most of my clients are close friends, family, referrals.

    I'm really good at SEO, but I want to be able to scale this up faster.

    Does anyone have any tips on where I would be able to find highly motivated sales type people that love to partner & commission?

    And please dont' say Odesk lol

    I know there are people out there that absolutely love to sell, but I don't know where to start!

    Any help is appreciated, thanks!
    Now is a great time to hire sales people. Your best bet right now is to post an ad on creigs list to find one.

    Highschool students and College students are usually the hardest worker if you can manage to get them, but they usually work for a good return
    {{ DiscussionBoard.errors[9249287].message }}
  • Profile picture of the author silverbird0388
    [DELETED]
    {{ DiscussionBoard.errors[9250386].message }}
    • Profile picture of the author MRomeo09
      If you want to hire good salespeople you have to approach it just like you would any prospect. You're doing a sales job to get them to spend their time working on your business. Sure others will tell you just get on craigslist or other complete BS dreams of theirs, but ask them how many salespeople have you actually had work longer than six months in your business that brought you in 5-10-50x what you paid them.

      First off, you have to be a real business. You can't be a part-time hobby. The quality salespeople I got when I rented office space downtown, and a secretary and all that more than paid for itself. When I was working from home, I got a lot of crap. People didn't "buy" that I was a real business, and that I would actually write them a paycheck that wouldn't bounce, etc. Think about it, who wants to take their time and energy when their not even sure you can pay the bills. I'm not saying you can't make it happen working from home, but you have to have a credibility factor. If you're working from home, you have to have a pretty significant client list, and you have to be a better salesperson yourself to sell them on the "opportunity". Just renting a $700-1,000 office and having a part-time assistant can be a huge credibility booster. It's all about selling yourself and your "real" business.No one wants to waste their time on something you're not committed to, and is just a dream.

      Second, don't be cheap. Most sales jobs aren't commission only. They just aren't(outside of craigslist scams). So do your research on what other jobs that they might be looking for are paying. In my area it was around $50,000-70,000. So you need to get there with some mixture of base pay, commission and bonuses. Also don't be stupid and offer the moon, if you say pay up to $200k that just signals scam to most people. I don't care if I'm going to make $100k off this sale, I'm still only going to pay you a normal sized commission. Usually 3-10% is enough to make anyone very happy.

      Third, offer value that matters to salespeople. Think it through their thinking process. What do they want? Generally it's not just money. What they want, what their dream job is, is a stream of prospects being generated by the business. I created dream sales jobs by putting a funnel in place to where the only thing the salesperson had to do was close the sale. We're talking direct mail, telemarketing, appointment setting, white papers, etc. I didn't require them to cold call, or even warm call, they only got the really hot calls that were almost ready to buy. I might have 3-4 staff in place to generate enough hot calls for a closer. What can you do to make that happen?

      Fourth, have some systems in place. I talked about a funnel up above. Have a complete sales system in place. How do you get people in the funnel? How do you communicate with them while they are in the funnel? What are the multiple ways you attempt to move people further in your funnel? Do you have follow up systems, referral systems, customer satsifaction systems, etc? Do you have a functional CRM?

      The problem is most people are going to miss most of these steps and they are going to waste a lot of time, energy and money on people that aren't going to treat it like a job. But if you want to be taken seriously then take the time to design it like a serious enterprise. Again I find it highly doubtful that anyone working this part-time, and not fully committed will hire and retain any salesperson longer than six months.

      If you aren't to the point where you can do these things, and the main reason why you're hiring a salesperson is because you're ineffective as a salesperson or you just don't want to do it. Then I'd recommend just partnering with a salesperson. You probably don't have a real business yet if you're not actively pitching in the marketplace. So find a way to get a partner that can close the businesses for you. Or even a partner that can help put in place the sales systems for a cut of the business, etc. Or listen to the Kan man(Kanigan), he'll train you up in sales. Get out there and prove your system yourself first and then you'll know when you're ready to hire your first sales person.

      Good Luck.
      Signature
      We do not have to become heroes overnight. Just a step at a time, meeting each thing that comes up ... discovering we have the strength to stare it down. - Eleanor Roosevelt

      Your opinion of yourself becomes your reality. If you have all these doubts, then no one will believe in you and everything will go wrong. If you think the opposite, the opposite will happen. It’s that simple.-Curtis Jackson- 50 Cent
      {{ DiscussionBoard.errors[9250728].message }}
  • Profile picture of the author jamesfreddyc
    What an excellent post, MRomeo. Its so true about having office space -- I have an acquaintence that took his small operation from 2 guys to a room full of cubicals and telemarketers moving their product. While there was a financial investment, I know their success was having a partnership to start.
    {{ DiscussionBoard.errors[9250765].message }}

Trending Topics