It also seems (but maybe I'm wrong) that much of the advice seems to be saying that remote services are harder, less likely to succeed, not worth the time, etc. It seems that many here discourage others from attempting remote work.
I've always been a little confused by this especially when:
1. There are many, supposedly/apparently successful, online marketing companies that have no local presence - it's all remote.
2. Much of the advice given in the marketing world in general is to find a niche and target market and focus your efforts on that. So for example if I was a dry cleaner for the last 20 years and have perfected my marketing and now want to share with other dry cleaners, I am severely limited by how many dry cleaners are within an hour or even two of where I live.
3. We want to help Doctor Joe to get more patients from his online marketing efforts (I realize that some here also do other traditional marketing) but we are contacting Doctor Joe not through online marketing but by making a cold phone call or speaking at the chamber meeting or walking in. If it (online marketing) wouldn't work for us to get to Doctor Joe then why do we think it would work for him in getting new patients?
4. Besides #2 above, this seems that it limits us geographically especially if we live in a small town. So we handle the one dry cleaner in town and now we expand to the one health club and then the one grocery store, etc. In a town of a few thousand people, there are real limitations.
5. Many, otherwise good marketers, have good reasons for not being able to (not the same as unwilling) to go door to door or to speak at the Rotary club or whatever. For example:
- Some can use the computer but it's hard to get around because they are in a wheel chair or have other illness or disabilities.
- Some live overseas and don't speak the local language.
- Some can't get a job (for whatever legitimate reason) so they can't afford the gas, print business cards and brochures or other similar expenses but they do have hosting paid for 6 months.
- Some have a job such as being an over the road truck driver and can work at night but are only at home a couple days a month.