What Do You Think Of This Idea?

10 years ago

Originally Posted by Jack Bastide

Hey Guys,

I have a Product and service that I sell to all kinds of businesses
but my main Niche is Restaurants and Bars.

I am about to ramp up a campaign where we will be Cold
calling hundreds of Restaurants a day.

I am thinking of teaming up with other non competing marketers and putting
together an assortment of Bonuses that I can offer the Restaurants as an incentive
to so business with me.

For example " Mr Restaurant Owner if you buy my Widget my friend Joey will
give you a Free month of SMS Marketing and my friend Tom will give you a Free
Month of SEO and my friend Laura will give you a copy of her Super Duper
Marketing Course etc etc "

It's a WIN WIN WIN for Everybody

- Joey, Tom and Laura get New Potential Clients
- The Restaurant gets Free Stuff
- I get more leverage to get the account

What do you guys think of this Idea?

Jack

Well, unless you want to sound salesy ... I would not call them "bonuses"

Are you thinking of something like ... 1 free month with 2 year contract?
Or something along those lines?

I think if you play your cards right ... you can get the marketing companies
to do advertising and promotion for YOU....

So I like the idea.

[ 1 ] Thanks
1 reply

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Jack Bastide

10 years ago

Good Point Ken

"Incentives" would be a better term

Jack

Originally Posted by kenmichaels

Well, unless you want to sound salesy ... I would not call them "bonuses"

Are you thinking of something like ... 1 free month with 2 year contract?
Or something along those lines?

I think if you play your cards right ... you can get the marketing companies
to do advertising and promotion for YOU....

So I like the idea.

Thanks
1 reply

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misterme 10 years ago

Originally Posted by Jack Bastide

"Incentives" would be a better term

To you they're being used as incentives but I wouldn't call them "incentives" to the customer. They even might wonder why, if your stuff is so good, do you need to give any "incentives."

I'd call them, "the perks you get with this."
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- 1 reply
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- ewenmack 10 years ago
  
  I'm looking at using my existing product as a cost price opener to launch into
  a whole new product range which isn't related to my current one,
  but existing client base buys from another supplier.
  
  Actually that type of offer would best suit bringing in new business
  for me.
  
  That's how an offer is structured.
  
  Best,
  Ewen
  
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AmericanMuscleTA

10 years ago

I would you work it out if your prospect signs up? Do you say you'll have so-and-so setup an appointment with you, or do you do all of the work in setting up the other marketers and making sure they do what they're going to do?

I say give it a shot!

[ 1 ] Thanks

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SashaLee

10 years ago

Hi there,

When you do actually plan to call these restaurants? When they're not busy?

Restaurants don't want widgets. They want customers who pay for meals and then come back again and it would be nice if they told their friends how good the food was. That's what restaurants want. Not bonuses.

All the best,

Sasha.

[ 2 ] Thanks
1 reply

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Zaman Butt 10 years ago

I am totally agree with Sasha lee. You should concentrate at your eating products. it should be neat and clean and quality of product is also best. Then someone go at your restaurant and taste your meal and feel that meal is awesome and full of healthiness, then surely he/she tell their friends about your restaurant. One thing more you can take help from social media for addvertisments
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Jason Kanigan

10 years ago

Jack, I think you are putting your rep seriously at risk by banking on all these other people fulfilling competently and on time.

If just ONE screws up, that's what the customers will remember.

If you know them all, and believe in them all, then OK. But IMO it's very risky. You are tying yourself to the performance of other people you have zero control over.

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Jack Bastide

10 years ago

Good Point Jason,

I guess I need to do some serious vetting of my partners

thanks for bringing that up . hadn't thought of that

Jack

Originally Posted by Jason Kanigan

Jack, I think you are putting your rep seriously at risk by banking on all these other people fulfilling competently and on time.

If just ONE screws up, that's what the customers will remember.

If you know them all, and believe in them all, then OK. But IMO it's very risky. You are tying yourself to the performance of other people you have zero control over.

Thanks

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Kent_Thompson 10 years ago

I agree with Jason. A big mistake I made recently was that I relied on another organization (which I won't name) to help sell something for me, sharing the profits, thinking that their established connection with the businesses would help my cause. But the way it turned out, the arrangement I had with the organization took 6 months too long, and businesses didn't care at all about their established connections, and the organization didn't do anything really in the way of sales.

So it was a big waste of time. From now on I am only relying on myself. I found that the businesses just cared about the product and that's it. It was much simpler that I had originally thought. There was no need to muddy things and make it complicated by trying to explain what each of our roles was in the deal.

Kent
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Rus Sells

10 years ago

I think it could work but as Jason points out, the dependability of the others participating is important.

I'd be interested in speaking with you about the potential of offering some stuff. Let me know!

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yukon

Banned 10 years ago

Originally Posted by Jack Bastide

For example " Mr Restaurant Owner if you buy my Widget my friend Joey will
give you a Free month of SMS Marketing and my friend Tom will give you a Free
Month of SEO and my friend Laura will give you a copy of her Super Duper
Marketing Course etc etc "

The average business owner won't have a clue what any of that means.

Consolidate all those buzz words down to one word, advertising.

[ 2 ] Thanks
1 reply

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Jack Bastide 10 years ago

Good Point

Originally Posted by yukon

The average business owner won't have a clue what any of that means.

Consolidate all those buzz words down to one word, advertising.
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Anne Laidlaw

10 years ago

I would start with just one incentive so you can keep an eye on it being offered in full. Get the person who will be supplying the incentive to sign a contract with you make sure they hold up their part. Restaurants want Advertising anything for them to get more business would be a good fit.

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RKCastillo

10 years ago

You could do it as a bonus, or as a full suite of products. Say...offer whatever you do for $X, or we can add a full Marketing System where you utilize all your partners for $XX

Thanks

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internetmarketer1

10 years ago

Agreed with Sasha. Businesses, and even restaurants are included, do not want anything regarding their marketing. They don't care about marketing their business, branding their name, or even widgets, they want customers coming in day in and day out.

Businesses want real business. They want cash to overflow in their business. They want every hour of everyday to have clients buying what they're selling.

Sell "customers" not widgets. Sell "more business for them" and not an online marketing strategy. Sell them what they want; more BUSINESS! And you'll land clients to buy whatever you sell them.

Thanks

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NewParadigm

10 years ago

i'd rather have many others doing the work and giving away something for me. maybe a freemium setup, the basic is free and have others who call on them give yours away. then you get a warm lead to upsell.

foodservice distributors are competitive and always looking for ideas to lock in restaurant customers. Each distributor has many sales people already w/ the contacts and visiting accounts 1 to several times a week.

Thanks

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Matt Lee

10 years ago

Sounds like more of a win for you than me... At least at first anyway.

Thanks

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