What Do You Think Of This Idea?

18 replies
Hey Guys,

I have a Product and service that I sell to all kinds of businesses
but my main Niche is Restaurants and Bars.

I am about to ramp up a campaign where we will be Cold
calling hundreds of Restaurants a day.

I am thinking of teaming up with other non competing marketers and putting
together an assortment of Bonuses that I can offer the Restaurants as an incentive
to so business with me.

For example " Mr Restaurant Owner if you buy my Widget my friend Joey will
give you a Free month of SMS Marketing and my friend Tom will give you a Free
Month of SEO and my friend Laura will give you a copy of her Super Duper
Marketing Course etc etc "


It's a WIN WIN WIN for Everybody

- Joey, Tom and Laura get New Potential Clients
- The Restaurant gets Free Stuff
- I get more leverage to get the account

What do you guys think of this Idea?

Jack
#idea
  • Profile picture of the author kenmichaels
    Originally Posted by Jack Bastide View Post

    Hey Guys,

    I have a Product and service that I sell to all kinds of businesses
    but my main Niche is Restaurants and Bars.

    I am about to ramp up a campaign where we will be Cold
    calling hundreds of Restaurants a day.

    I am thinking of teaming up with other non competing marketers and putting
    together an assortment of Bonuses that I can offer the Restaurants as an incentive
    to so business with me.

    For example " Mr Restaurant Owner if you buy my Widget my friend Joey will
    give you a Free month of SMS Marketing and my friend Tom will give you a Free
    Month of SEO and my friend Laura will give you a copy of her Super Duper
    Marketing Course etc etc "


    It's a WIN WIN WIN for Everybody

    - Joey, Tom and Laura get New Potential Clients
    - The Restaurant gets Free Stuff
    - I get more leverage to get the account

    What do you guys think of this Idea?

    Jack
    Well, unless you want to sound salesy ... I would not call them "bonuses"

    Are you thinking of something like ... 1 free month with 2 year contract?
    Or something along those lines?

    I think if you play your cards right ... you can get the marketing companies
    to do advertising and promotion for YOU....

    So I like the idea.
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    • Profile picture of the author Jack Bastide
      Good Point Ken

      "Incentives" would be a better term

      Jack

      Originally Posted by kenmichaels View Post

      Well, unless you want to sound salesy ... I would not call them "bonuses"

      Are you thinking of something like ... 1 free month with 2 year contract?
      Or something along those lines?

      I think if you play your cards right ... you can get the marketing companies
      to do advertising and promotion for YOU....

      So I like the idea.
      Signature

      If you can drive Biz Op Phone Calls .... I'm Buying

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      • Profile picture of the author misterme
        Originally Posted by Jack Bastide View Post


        "Incentives" would be a better term
        To you they're being used as incentives but I wouldn't call them "incentives" to the customer. They even might wonder why, if your stuff is so good, do you need to give any "incentives."

        I'd call them, "the perks you get with this."
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        • Profile picture of the author ewenmack
          I'm looking at using my existing product as a cost price opener to launch into
          a whole new product range which isn't related to my current one,
          but existing client base buys from another supplier.

          Actually that type of offer would best suit bringing in new business
          for me.

          That's how an offer is structured.

          Best,
          Ewen
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  • Profile picture of the author AmericanMuscleTA
    I would you work it out if your prospect signs up? Do you say you'll have so-and-so setup an appointment with you, or do you do all of the work in setting up the other marketers and making sure they do what they're going to do?

    I say give it a shot!
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    www.DukeOfMarketing.com
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  • Profile picture of the author SashaLee
    Hi there,

    When you do actually plan to call these restaurants? When they're not busy?

    Restaurants don't want widgets. They want customers who pay for meals and then come back again and it would be nice if they told their friends how good the food was. That's what restaurants want. Not bonuses.

    All the best,

    Sasha.
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    • Profile picture of the author Zaman Butt
      I am totally agree with Sasha lee. You should concentrate at your eating products. it should be neat and clean and quality of product is also best. Then someone go at your restaurant and taste your meal and feel that meal is awesome and full of healthiness, then surely he/she tell their friends about your restaurant. One thing more you can take help from social media for addvertisments
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  • Profile picture of the author Jason Kanigan
    Jack, I think you are putting your rep seriously at risk by banking on all these other people fulfilling competently and on time.

    If just ONE screws up, that's what the customers will remember.

    If you know them all, and believe in them all, then OK. But IMO it's very risky. You are tying yourself to the performance of other people you have zero control over.
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    • Profile picture of the author Jack Bastide
      Good Point Jason,

      I guess I need to do some serious vetting of my partners

      thanks for bringing that up . hadn't thought of that

      Jack

      Originally Posted by Jason Kanigan View Post

      Jack, I think you are putting your rep seriously at risk by banking on all these other people fulfilling competently and on time.

      If just ONE screws up, that's what the customers will remember.

      If you know them all, and believe in them all, then OK. But IMO it's very risky. You are tying yourself to the performance of other people you have zero control over.
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    • Profile picture of the author Kent_Thompson
      I agree with Jason. A big mistake I made recently was that I relied on another organization (which I won't name) to help sell something for me, sharing the profits, thinking that their established connection with the businesses would help my cause. But the way it turned out, the arrangement I had with the organization took 6 months too long, and businesses didn't care at all about their established connections, and the organization didn't do anything really in the way of sales.

      So it was a big waste of time. From now on I am only relying on myself. I found that the businesses just cared about the product and that's it. It was much simpler that I had originally thought. There was no need to muddy things and make it complicated by trying to explain what each of our roles was in the deal.

      Kent
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  • Profile picture of the author Rus Sells
    I think it could work but as Jason points out, the dependability of the others participating is important.

    I'd be interested in speaking with you about the potential of offering some stuff. Let me know!
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  • Profile picture of the author yukon
    Banned
    Originally Posted by Jack Bastide View Post

    For example " Mr Restaurant Owner if you buy my Widget my friend Joey will
    give you a Free month of SMS Marketing and my friend Tom will give you a Free
    Month of SEO and my friend Laura will give you a copy of her Super Duper
    Marketing Course etc etc "
    The average business owner won't have a clue what any of that means.

    Consolidate all those buzz words down to one word, advertising.
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    Hi
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    • Profile picture of the author Jack Bastide
      Good Point


      Originally Posted by yukon View Post

      The average business owner won't have a clue what any of that means.

      Consolidate all those buzz words down to one word, advertising.
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      If you can drive Biz Op Phone Calls .... I'm Buying

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  • Profile picture of the author Anne Laidlaw
    I would start with just one incentive so you can keep an eye on it being offered in full. Get the person who will be supplying the incentive to sign a contract with you make sure they hold up their part. Restaurants want Advertising anything for them to get more business would be a good fit.
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  • Profile picture of the author RKCastillo
    You could do it as a bonus, or as a full suite of products. Say...offer whatever you do for $X, or we can add a full Marketing System where you utilize all your partners for $XX
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  • Agreed with Sasha. Businesses, and even restaurants are included, do not want anything regarding their marketing. They don't care about marketing their business, branding their name, or even widgets, they want customers coming in day in and day out.

    Businesses want real business. They want cash to overflow in their business. They want every hour of everyday to have clients buying what they're selling.

    Sell "customers" not widgets. Sell "more business for them" and not an online marketing strategy. Sell them what they want; more BUSINESS! And you'll land clients to buy whatever you sell them.
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  • Profile picture of the author NewParadigm
    i'd rather have many others doing the work and giving away something for me. maybe a freemium setup, the basic is free and have others who call on them give yours away. then you get a warm lead to upsell.

    foodservice distributors are competitive and always looking for ideas to lock in restaurant customers. Each distributor has many sales people already w/ the contacts and visiting accounts 1 to several times a week.
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  • Profile picture of the author Matt Lee
    Sounds like more of a win for you than me... At least at first anyway.
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