5 {{ upvoteCount | shortNum }}
5 {{ upvoteCount | shortNum }}

Have you ever looked at how much digital marketing staff are paid by businesses

by mjbmedia
4 replies
and then wondered why you aren't charging more?

If not you bloody well should be .

Social media Architect (ooo what a posh title) up to £110,000 (approx. $170 k )

Global Digital Marketing Manager £75 k (approx. $115 k)

etc etc

even in the less cellubrious areas (outside London) the rates are high and often for doing just one role or managing a number of them.

See business owners rate our skill sets very highly , how highly do you rate them?

Also what makes me chuckle is the job specs eg

A fantastic opportunity has arisen for a Head of Digital with this outstanding organisation.
You will develop and manage digital marketing campaigns which include PPC, Affiliate, Sub-Brand, Display, Re-targeting and Email marketing. You will manage SEO, agency relationships, manage a team, manage online content, digital strategy, acquisition and retention, reporting and analytics.
To be considered for this role you will be able to manage budgets, have experience of all digital channels including ; PPC, Display, Email, SEO, Affiliate programmes and multi-brand websites. You will also be used to working with a wide range of data, analytics and reporting, ability to manage projects and come up with digital strategies. You will have a strong understanding of current online marketing concepts, strategy and best practice.


Not being funny but when you can do all that as well as they seem to want, youre worth a damn sight more than £75 k and if you were that good then whoever employed you already would be busting everything not to let you go , so these people who do these job specs and interviews etc I don't think they have much of a clue what they really want , perfect prospects then ;-)
#businesses #digital #looked #marketing #paid #staff
  • Profile picture of the author Underground
    Another method that is essential to add to the arsenal right away, contacting those looking for digital services on job boards. I remember checking those kinds of jobs ads out before and coming up with the same idea. A gold mine. A few clients willing to pay you £50,000 a year is not unobtainable. But socks needs to be pulled up. You can't win these clients like you can with the clients most warriors target. You need to have portfolio that will outshine all the professionals who have worked on massive corporate campaigns that will be very keen to land a cushy £110,000 a year job. You have to dance to their corporate tune a lot more often if they do decide to outsource and go to company meets.

    But is it worth it building your business and portfolio to a very high standard so that you could win these big contracts, and have big companies like this on 50 k a year retainers? No doubt.

    Also, I remember there a website the ranked top digital marketing companies in terms of revenues. Some small firms that don't differ all that much from some of the better companies set up by members were reported to be generating revenues of 1-4 million a year. Seo firms. Video Firms. PPC firms.

    There's far more money in it, but you have to act like a pro company. These guys don't do business in the cheap, half-arsed opportunity seeker way that gets taught to us in the IM world for the most part.


    Thanks for pointing this out again.
    {{ DiscussionBoard.errors[9274912].message }}
    • Profile picture of the author mjbmedia
      Originally Posted by Underground View Post

      There's far more money in it, but you have to act like a pro company. These guys don't do business in the cheap, half-arsed opportunity seeker way that gets taught to us in the IM world for the most part.


      Thanks for pointing this out again.
      No worries , in my opinion too many on here cant see the forest for the amount of crap they have to trawl through .

      People need to think bigger, value your skills more and realise that the wages shown in the OP are for ONE PERSON , just ONE PERSON either managing a specific department, or doing just one aspect of digital marketing, not the entire marketing department/ budget .
      Signature

      Mike

      {{ DiscussionBoard.errors[9277260].message }}
      • Profile picture of the author Underground
        Originally Posted by mjbmedia View Post

        No worries , in my opinion too many on here cant see the forest for the amount of crap they have to trawl through .

        People need to think bigger, value your skills more and realise that the wages shown in the OP are for ONE PERSON , just ONE PERSON either managing a specific department, or doing just one aspect of digital marketing, not the entire marketing department/ budget .
        You're right. And I didn't mean to be a damp squid. Because what you are saying, if acted on, could move some marketers here into the big league. They actually have the skills and knowledge they are undervaluing or aiming to low with and would be valued by those types of clients.


        That's about 5-10% of the people if that. The last thing you'd want to for the rest is to give them delusions of grandeur so they go and take a shit in the pool and start contacting these business in the way that is being talked about in Plessard's thread.

        But for the rest, is great advice that they should heed and aim toward if they haven't quite yet got the portfolio and case studies you'd need to get you big clients and the sales skills to start contacting these clients and winning their business.
        {{ DiscussionBoard.errors[9277474].message }}
        • Profile picture of the author DABK
          OP, You forgot to mention that some of them have several of them on staff, some have dozens.
          {{ DiscussionBoard.errors[9278419].message }}

Trending Topics