Is shorter always better?
The general advice I had gotten in telemarketing was to keep everything as short as possible, but I was just wondering whether it was always desirable?
Can it ever be too short?
I knew only one other place selling at the executive level that kept pretty long scripts (4-5 pages in length).They took the approach of "selling as theater"
(for example, there was a part where an opener would act kinda excited and scared and introduce the closer as a big shot)
and so the length of the script was due to these antics
Thoughts?Do very short scripts/presentation sometime fails to capture the imagination?
-
ewenmack -
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