I Need To Learn How To Get Clients

10 replies
I am looking for a recommended course on offline client acquisition.

1. The course needs to be affordable.
2. It needs to be able to put into action in a few days. I do realize there will be a lifetime learning process.
3. It should be able to guide me on cold calling, getting past gate keepers and how to show the value I will bring and then allow the client to make the offer.
4. It should discuss qualifying clients.
5. It should discuss other means of contacting prospects such as mailers, email, etc.
#clients #learn
  • Profile picture of the author isaacsmithjones
    Originally Posted by thefsboking View Post

    I am looking for a recommended course on offline client acquisition.

    1. The course needs to be affordable.
    2. It needs to be able to put into action in a few days. I do realize there will be a lifetime learning process.
    3. It should be able to guide me on cold calling, getting past gate keepers and how to show the value I will bring and then allow the client to make the offer.
    4. It should discuss qualifying clients.
    5. It should discuss other means of contacting prospects such as mailers, email, etc.
    Depends what you're selling, and your personality. I don't know of any courses per se, but if you're just starting out, I'd recommend finding ONE simple process, and sticking at it until it works. And then expand out into different techniques.

    If you're trying to cold call, email, do direct mail etc... You might spread yourself too thin.

    I do have a simple process that I've been using for getting new clients quickly (not the one in my sig). It also helps you to get around, or overcome some of the problems that you mentioned, such as getting past gate-keepers, and how to qualify your clients.

    It also makes your clients much more profitable. If you wanna know a bit more detail, PM me, and we can have a chat on skype.

    It's not top secret stuff, but I just can't be bothered to write it all down, because I'm a bit of a rambler, and I don't want to hijack your thread lol.
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    Why wait for sales to earn an affiliate commission?
    Earn up to £20 per phone call as a MyCallPartners.co.uk pay-per-call affiliate!
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    • Profile picture of the author thefsboking
      Wow! Thanks Jason it seems to be more than enough to get me started.
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      Mike Williams

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  • Jason always makes great posts. I really do think that the goal at this point in time is to get yourself wet by learning from trial and error, whether that means on your own or through a program.

    The key as a beginner is to get yourself started, and then to continue the basics of selling. When I sold my first service and landed my first client, I had already contacted a lot of companies and have tried countless times to get myself started.

    Continue reading, and you'll find there is a lot of free info to be found on here!
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  • Profile picture of the author sdentrepreneur
    Much of finding new clients depends on your own Online Branding. Most business owners are savvy now and will perform their due diligence and check out your website/blog/social media. No point in looking for clients until you address what your company looks like in their eyes first, I feel you would just be wasting your time and effort. :-)
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    Learn Digital, Internet and Social Media Marketing For Your Business
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    • Profile picture of the author Jason Kanigan
      Originally Posted by sdentrepreneur View Post

      Much of finding new clients depends on your own Online Branding. Most business owners are savvy now and will perform their due diligence and check out your website/blog/social media. No point in looking for clients until you address what your company looks like in their eyes first, I feel you would just be wasting your time and effort. :-)
      Or Mike can take the other approach and have nothing online.

      You don't need a website...it's more about finding out what problems you can solve for your target market, and getting conversations with prospects about them to filter In or Out.

      I think it's better to have nothing online than a half-completed site or poorly executed one.
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  • Profile picture of the author AmericanMuscleTA
    Hey Mike,

    Jason Kanigan is a rockstar! He's links will keep you busy for awhile.

    Also, check out anything by Dan Kennedy. He's No B.S. book series are GOLD for getting clients offline.
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    David Hunter | Duke of Marketing
    www.DukeOfMarketing.com
    www.BibleAndFriends.com

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  • Profile picture of the author Jason Kanigan
    I want to add to what I said earlier in the thread.

    In that "Feedback after 2-1/2 years" post I linked to above, I mention you need marketing collateral to attract and keep big projects. That is the "pre-proof" if you will that you can do the job.

    You can develop that as you go, but do it intelligently. Not just a little bit of marketing here and a little bit there (this is very common, and makes a mess.) Formulate an inbound marketing plan. It has attract prospects, educate them on who you are and what you do, filter them for Fit, and then convert them into customers.

    Some parts of this process could be videos and pdfs, Amazon/Kindle books or an email series. Other parts could be a webinar or phone conversation. But it all has to work together. If you have a little piece here and another piece over there, it won't add up to anything.

    This is what sdentrepreneur, who knows what he's talking about, might have been getting at. I'll wait for confirmation...
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    • Profile picture of the author sdentrepreneur
      Yes, Jason, you can develop it as you go....maybe take on a family member as your first client? This will give you some experience to add to your online resume. Also....you need to become your first client, what would you do if you hired yourself?

      I feel Offline Marketing is one of the hottest careers to be in right now. I attend many business mixers and start up company events, they all need help with SEO, Search and Social Media Marketing.

      Boom....

      JMH


      Originally Posted by Jason Kanigan View Post

      I want to add to what I said earlier in the thread.

      In that "Feedback after 2-1/2 years" post I linked to above, I mention you need marketing collateral to attract and keep big projects. That is the "pre-proof" if you will that you can do the job.

      You can develop that as you go, but do it intelligently. Not just a little bit of marketing here and a little bit there (this is very common, and makes a mess.) Formulate an inbound marketing plan. It has attract prospects, educate them on who you are and what you do, filter them for Fit, and then convert them into customers.

      Some parts of this process could be videos and pdfs, Amazon/Kindle books or an email series. Other parts could be a webinar or phone conversation. But it all has to work together. If you have a little piece here and another piece over there, it won't add up to anything.

      This is what sdentrepreneur, who knows what he's talking about, might have been getting at. I'll wait for confirmation...
      Signature

      Learn Digital, Internet and Social Media Marketing For Your Business
      Click here to learn more - Digital and Social Media Marketing Training Course

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  • Profile picture of the author Night Dreamz
    Dear 1st research what people need in future and in current then make a attractive product & do marketing on different platform ..and force people to refer via MLM Marketing .
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    Learning Make Easy To Remove "L" From Learn.
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