Using Adwords for Local Keyword Research - Struggling a Bit
So I'm doing some keyword research to set up offline lead gen/site rental sites in a couple of industries. Until now I've focussed on where I live (London). But I have a friend who is a mortgage broker in Swansea (where I am from) and thought maybe I could see about helping him (both for profit and to be a test case).
The issue I am having is keyword research. So I go into the Google Keyword Planner, set the target area to Swansea and put in my keywords. The number seemed far too low, so I looked at the map. Turns out that it only covers the center of Swansea, so I tried to use the "add nearby locations" option, but it doesn't find any.
Swansea has significant urban sprawl (typical Welsh valleys), and 90% of the population isn't covered by the area the keyword planner is covering. I'm not interested in adding all of Wales, I want to keep this targetted (and frankly London is closer than North Wales in terms of travel time).
Is there any way of extending the map so I get a better idea of what sort of lead volume I may be able to generate?
Wasn't 100% sure if this should be here or in PPC forum, but as it is keyword for offline work and I know this forum has lead gen/site rental people I thought it seemed as good a place as any, my apologies if not
The issue I am having is keyword research. So I go into the Google Keyword Planner, set the target area to Swansea and put in my keywords. The number seemed far too low, so I looked at the map. Turns out that it only covers the center of Swansea, so I tried to use the "add nearby locations" option, but it doesn't find any.
Swansea has significant urban sprawl (typical Welsh valleys), and 90% of the population isn't covered by the area the keyword planner is covering. I'm not interested in adding all of Wales, I want to keep this targetted (and frankly London is closer than North Wales in terms of travel time).
Is there any way of extending the map so I get a better idea of what sort of lead volume I may be able to generate?
Wasn't 100% sure if this should be here or in PPC forum, but as it is keyword for offline work and I know this forum has lead gen/site rental people I thought it seemed as good a place as any, my apologies if not
Always learning. Always drinking tea