Mobile aps vs. Mobile Websites

18 replies
What do you think businesses want more a mobile website or an app they can download in the app store?
#aps #mobile #websites
  • Profile picture of the author Doran Peck
    An App.

    Simply because apps can use push notifications, or SMS texting ( if its built in) to directly influence their customers anytime.

    Even with native apps, you can have a web based version that, if desired, can act as the mobile website. (mobile detect redirect)

    An app basically gives a business the ability to tap on the shoulder of all their customers and say "psst, come on over".

    You also want your app to tie into social media....such as when a customer uses one of the loyalty rewards or something...it gets broadcast to their Facebook or Twitter etc....so its like word of mouth on steroids.

    The platform I'm using utilizes both texting and social broadcasting

    With all other advertising, including websites, you basically put it out there and then have to sit and wait for customers to stumble onto them for it to have any effect. Or your at the mercy of the customer to decide on his own to even go looking.

    I tell a business...."Once your on their phone, you have access to their eyes and ears when YOU decide"

    Every business tries to carve out their niche, or gain ground in their given specialty...a business with an app, gets first shot at HOW and WHEN people in their niche get influenced.


    just my 2


    Doran
    {{ DiscussionBoard.errors[9311014].message }}
    • Profile picture of the author AUKev
      This totally depends on the focus of the customer. Are they trying to get new customers or engage their existing customers.

      An app is worthless if you have no customers. Rarely will anyone download a small business app if they are not a customer.

      A mobile site could potentially help get more customers by properly engaging website visitors on mobile devices.

      Business owners with a strong existing customer base can certainly benefit from having a mobile app.

      The old cliche 'an mobile site is for getting customers and a mobile app is for engaging existing customers'.

      Even as prolific mobile app guy, I believe EVERY business needs a mobile optimized website, but not every business needs an app.
      Signature
      Lifetime Access to Seattle Clouds and BiznessApps for 1 Payment
      Android App Profits - The Definitive WSO on Profiting from Android Apps
      {{ DiscussionBoard.errors[9313679].message }}
      • Profile picture of the author Adrian John
        All businesses need a mobile site simply because people are browsing their sites using their phones and the business site its the first thing they see.
        Not all the business needs an app. They are good for the push notifications and loyalty programs(same as sms marketing with/without a mobile site or app) but would you install all the apps on your phone? An app for your favorite restaurant, dentist, lawyer, lawncare, accountant and so on?
        Nobody will install tens of apps on their phone but all of them will visit the businesses websites through google search at least.
        Both are good but not for all the businesses.
        Signature
        ARE YOU A CONSULTANT? Do you have clients who could use MORE LEADS?
        Get them a MOBILE WEBSITE PLATFORM built to stay up with their clients habits.
        More than 50% of their customers buys from their mobile devices now!

        CLICK HERE FOR MORE INFO
        {{ DiscussionBoard.errors[9313770].message }}
  • I agree with Adrian, you really do need to have a mobile site regardless of the business. It is good to be able to market to those who are on their phones.

    However, for a mobile app, it may not be exactly what all businesses need. Not all Biz owners need a mobile app depending on their brand and niche.

    But then again, both are still just optional depending on the business.
    {{ DiscussionBoard.errors[9313993].message }}
  • Profile picture of the author Defacto
    Apps are really cool but I have tried selling them with little success. Much easier to sell direct mail services than apps and direct mail has been "saturated" for over a hundred years! As for mobile websites I have found it is still much easier to sell standard websites, regardless if they are responsive or not (not too many care).
    {{ DiscussionBoard.errors[9316793].message }}
  • Profile picture of the author imsolutionsgroup
    How many business apps (not games, social networking, coupons, etc.) do you currently have installed on your phone?
    {{ DiscussionBoard.errors[9321255].message }}
    • Profile picture of the author iAmNameLess
      Originally Posted by imsolutionsgroup View Post

      How many business apps (not games, social networking, coupons, etc.) do you currently have installed on your phone?
      Nutshell CRM, Waveaccounting, Feedly for industry news, banking apps, project management apps that tie into our project management system, phone app to track dials and activity of employees when I'm out of the office. Dropbox, Entrprenuer mag, officesuite7, polaris, Facebook pages manager, calendar of course, gotomeeting... I think that may be it.

      Every business is different. This shouldn't really be a this or that type thing though.
      {{ DiscussionBoard.errors[9321485].message }}
      • Profile picture of the author imsolutionsgroup
        Originally Posted by iAmNameLess View Post

        Nutshell CRM, Waveaccounting, Feedly for industry news, banking apps, project management apps that tie into our project management system, phone app to track dials and activity of employees when I'm out of the office. Dropbox, Entrprenuer mag, officesuite7, polaris, Facebook pages manager, calendar of course, gotomeeting... I think that may be it.

        Every business is different. This shouldn't really be a this or that type thing though.
        Right, but all of these apps you mentioned you've downloaded because they either help you with every-day business tasks or personal taks (banking apps).

        I'm pretty sure that the original post is asking in regards to local businesses having either a mobile app or a mobile website. Do you have any local business apps downloaded on your phone?

        I've never downloaded an app for a local business and have never seen a friend or family member have one downloaded on their phone.
        {{ DiscussionBoard.errors[9323069].message }}
        • Profile picture of the author Doran Peck
          Originally Posted by imsolutionsgroup View Post

          Right, but all of these apps you mentioned you've downloaded because they either help you with every-day business tasks or personal taks (banking apps).

          I'm pretty sure that the original post is asking in regards to local businesses having either a mobile app or a mobile website. Do you have any local business apps downloaded on your phone?

          I've never downloaded an app for a local business and have never seen a friend or family member have one downloaded on their phone.
          ...Largely because very few businesses have implemented an app yet.

          As I said earlier an app can act as a mobile website....however, because it is an app, it gives the business the UNIQUE and powerful ability to make direct contact with customers AT WILL. That alone pretty much trumps any other kind of advertising choices they have.

          Most businesses would likely use the app for loyalty rewards purposes...which means customers benefit greatly from the continuing string of deals. ( and a creative business could use co-op deals with other relevant business's inside their app, for further added value.) The business benefits by having much more control over influencing its customers base and recycling customers back through their doors quicker and more often...as opposed to just sitting around waiting for people to decide on their own to make a move....which could be who knows how long?

          A good loyalty reward app will have a tie-in to social media...so that the app activity of the customer gets broadcast to tens or hundreds of other people...continually. That is a massive dose of keeping the local business's name in the forefront of peoples minds.

          Ultimately, it is already to the point where a business MUST have a mobile presence of some kind...and a GOOD one...customers rely on their mobile device at some level for nearly all of their consumer activity....and its only going to get deeper.

          D.
          {{ DiscussionBoard.errors[9323144].message }}
        • Profile picture of the author iAmNameLess
          Originally Posted by imsolutionsgroup View Post

          I'm pretty sure that the original post is asking in regards to local businesses having either a mobile app or a mobile website. Do you have any local business apps downloaded on your phone?

          I've never downloaded an app for a local business and have never seen a friend or family member have one downloaded on their phone.
          I never saw the word local in the OP. But yes, a few friends and family members have a couple apps downloaded for a couple restaurants here. One which is a brewery and has live music with a streaming web cam on the app so people can check out the scene before they get there if they want. One that I had built for a customer also shows whether there is a wait time, current ticket time average, and to get people to install it, they get a free appetizer when they do.

          Generally though, you're right... a roofer, home improvement company, most service based industries it would be a bit overkill.
          {{ DiscussionBoard.errors[9323256].message }}
          • Profile picture of the author omgfirstmillion
            Bear in mind that many companies won´t need a mobile site or an app, simply because the site they already have has responsive design and they´re just fine like that.
            {{ DiscussionBoard.errors[9323752].message }}
            • Profile picture of the author Doran Peck
              Originally Posted by omgfirstmillion View Post

              Bear in mind that many companies won´t need a mobile site or an app, simply because the site they already have has responsive design and they´re just fine like that.
              However, they are at a crippling disadvantage because they STILL have to wait for a customer to make the first move. Their website is a pointless asset until someone decides to go look at it.

              Letting your customers move at their own pace is a lousy marketing strategy. You have to get out there and get in front of their face.

              An APP however, puts a company in the drivers seat because they can CONTACT and influence their customer AT WILL through the apps push capabilities.
              {{ DiscussionBoard.errors[9628251].message }}
  • Profile picture of the author John Regal
    It really depends on the type of business your trying to convay. some of the business I`ve seen frequently use apps that will automatically send notifications and update on the phone, keeping the potential customers informed and keeping the business relevant.
    {{ DiscussionBoard.errors[9321415].message }}
  • Profile picture of the author AskMsD
    I sell mobile website and I offer a free app in Google play and that helps with sales but most of my clients ask for responsive sites. It seems they are getting smarter, one told me it seem that every time he get's one something here we come with something else, since his nephew told him about responsive site he started telling his inner circle that's the way to go. So now I offer responsive sites with a free mobile app, the response has been positive.
    Signature

    Business loans for business owners of 5k - 2 Mill with no traditional personal guarantees or assets as collateral with highly competitive rates, visit: www.smallbizloans.us or Call Us! 1-(866) 304-2253

    {{ DiscussionBoard.errors[9594089].message }}
  • Profile picture of the author Gaurav36
    Moble webiste is for small screens and touch screen capabilities of smartphones and tablets.Can be accessed by using any bowser where by typing URL or clicking link to a website automatically detects mobile device and redirects the viewer to mobile version of website.It is more regular and more accessible for mobile users

    Mobile app is downloaded and installed from an app market place.They have more control over the presence on a device than website, as they work in the background and gather data about customer's preferences and behaviors.Easy to access.
    Signature
    {{ DiscussionBoard.errors[9604540].message }}
  • Profile picture of the author stan farrier
    I think app because is more easy for most people to get it!
    {{ DiscussionBoard.errors[9605467].message }}
  • Profile picture of the author TrumpiaTim
    Majority will want a mobile app so they're on the cutting edge of technology.
    Signature

    www.Trumpia.com

    Trumpia: The Most Completed SMS Text Messaging Software & API Solution.
    {{ DiscussionBoard.errors[9627903].message }}
  • Profile picture of the author eham
    app is used more now for smartphone
    Signature
    http://www.anynewsbd.com/
    News & Media Website
    {{ DiscussionBoard.errors[9628062].message }}

Trending Topics