How would you Market and Pitch this Business?

Steve,
With a business like yours I would say all of the above. You would also need a nice website directed towards customers in your area. Create nice flyers to hand out to the public and work with local customers (business are good) to push your cost effective power solution. Be sure to throw in the cost of AC and things like that, that would skyrocket the cost of power. But, yours is the answer! Push all the aspects of how you will save money because that is what people want. The rising cost of gas and food will help as a reason to use your company. I hope this helps with your question.
Paul

Hey Steven,

I do not have any first hand experience with selling power. However, I happen to be close to a few people that do.

As a matter of fact, my brother is a part of a business opportunity in which he sells low power rates, and he goes door to door. He has closed many deals, but no one has the time to go door to door, in my opinion.

If I were to market and pitch selling power to people, I would go with direct mailing explaining the benefits with my contact information, and then I'd close the sales over the phone.

But this is just my input.

Hope this helps you out!

-Josh

One thing to bear in mind is the fact that people are LAZY. You can't just approach people and say "You wanna save money on your electricity?"... Well, you can, but it's not the best way to go about it.

The emphasis has to be on making it EASY for them, and giving them a tangible reward for their efforts (if you're allowed to).

People are odd: Many people would rather have a box of chocolates now, than save $100 in a year. Why? Because the chocolates are TANGIBLE in their mind. They can picture themselves eating and enjoying the box of chocolates TODAY.

Realistically, I don't know how much you earn per sale. But if you're earning over $200 per sale, you could easily start (ethically) bribing people to switch over. Go to local restaurants/salons/gift shops... And try to get some vouchers/coupons/gift cards. Preferably those with a monetary value.

If you make a good case, these businesses will give you a discount on the gift cards, because you're sending them new potential customers.

So then when you're trying to make your sales... As well as being able to save people money, you can say:

"Give me a call to switch over today and save yourself $200 off your electricity bill. I'll take care of all of the paperwork, and do the heavy lifting for you. The only thing you need to lift is your dialling finger. Then it's plain sailing and relaxation. In fact, I've already paid for a $40 luxury massage on your behalf. So call now, and I'll sort it all out while you enjoy your massage".

Well that's an idea for the sort of message that you can be putting out. As I said, it doesn't have to be a massage. It can be a restaurant, or some other treat. But if it's something that the customer can see as INSTANTLY useful/gratifying, then you've got a much better chance.

Bit like those time share companies who take people on holidays, but it's a much cheaper reward. But on the other hand... You're SAVING them money that they would have been spending ANYWAY. So it's a WIN, WIN, WIN...

As for the actual medium to use... Try out different things. Personally, I'd probably use postcards. But you've also got cold calling. Then once you have a few clients, then make sure you get referrals. They'll be happy to brag to their friends about saving money AND getting a free, fun treat.

It's probably not gonna work like magic, but it's something to motivate people to take action.

So you can save them a lot of money a year ? enough for them to be able to pay for their years marketing, their years supply of some stationery, etc etc .

if so JV with suppliers of products/services that are already sold into your target market, that already have a good relationship in place, they can offer your services with their products /services that are already in situ and the savings you give can pay for their services plus make them a few extra $$$

Now I don't know if that's doable or not over there, we done it here with some power /money saving service say we saved them £5k a year on their energies and done their marketing for them for £4k , they got free marketing plus all the income that marketing generated , you think they were happy ?

Target market your lucrative enough low hanging fruit and the larger accounts.
(Assuming larger accounts take longer to land.)
(Too small probably is not lucrative enough for you and they won't see enough savings to switch.
Waste of your time.)

Obtain contract expiration dates and build that list and keep doing marketing touches.

Old fashioned in person networking with decision makers at your target businesses.

Kill many birds with one stone.
Local, national or regional chains stores, restaurants, bars, hotels.
(There are many hotel companies that own several franchises in the same
geographic area. And, they own different brands such as maybe they own
a couple of Super 8s and a couple of Comfort Suites...)

Dan

I would advertise on the television and radio and also give out a lot of flyers